Marketing Day: April 18, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Time’s “Most Influential” List Snubs Zuckerberg, Googlers, Includes Tim Cook, Marc Andreesen

People love rankings, lists — and awards. And publishers love them too because the sell issues and drive page views. Lists and awards inspire jealousy and envy and they’re often controversial accordingly. This is also part of the appeal. The new Time “100 Most Influential People in the World” is kind of ridiculous. Or perhaps […]

1. IAB & PwC: Online Ad Spending Resumed Pre-Recession Growth Rates In Record 2011

Online advertising spend topped $30 billion (coming in at $31.7 billion) for the first time in 2011, with a 22% growth rate over 2010, marking a return to pre-recession rates of growth. The Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC) today released revenue numbers for the full year of 2011, which also included the […]

1. Google To Back Branding Measurement Standards With “Brand Activate”

Citing the conventional wisdom that a lack of branding impact metrics is hindering ad dollars from moving online, Google today unveiled an initiative it’s calling “Brand Activate,” which involves the adoption of branding-oriented metrics and the roll-out of tools to measure them across its product portfolio. The initiative gives a strong push to industry-wide standards […]

1. Welcome To The Neighborhood

First impressions are a big deal, especially in email. Most subscribers will only ask to join an email program once. As senders, though, we have schedules to keep… emails going out the door every month, week, every day. With those operational demands, it’s easy to consider triggered or transactional messages to be necessary evils compared […]

1. Mark Zuckerberg Bypassed Facebook Board, Bankers & Lawyers During Instagram Deal

While Mark Zuckerberg only owns 28% of Facebook, he still maintains 57% of voting rights. Zuckerberg flexed this power freely during the Facebook-Instagram deal, reaching a deal in just 3 days without consulting outside sources. The Wall Street Journal reports that Zuckerberg and Kevin Systrom, CEO of Instagram, worked out the deal over three days of […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. 8 Products That Might Be On Yahoo’s Chopping Block

2. IAB & PwC: Search Still Tops Online Ad Revenues, And Share Grew In 2011

3. Four Things You Need To Know About Search Retargeting

4. The Most Destructive Lie In Search Marketing

5. 4 Key Recommendations For Social Media Execution In The Industrial Sector

6. 5 Colorful Sketches On Conversion Optimization

7. AdWords To Automatically Match For Misspellings, Other Variants

Online Marketing News From Around The Web:

Affiliate Marketing

1. Authorship Markup and Affiliate Marketing, www.sugarrae.com

2. Tracking YouTube Video Plays As Affiliate Conversions, www.hasoffers.com

Analytics

1. How to Manage Tracking Tags on an Ecommerce Site, www.practicalecommerce.com

2. The Best Google Analytics Add-Ons, www.advanced-web-metrics.com

Blogs & Blogging

1. The 11 Types of Commenters You Meet Online, blog.shareaholic.com

2. Monetize your blog with Google Affiliate Ads for Blogger, buzz.blogger.com

3. Tumblr’s guide to Tumblr expands, www.dailydot.com

Business Issues

1. Was Today Twitter’s ‘Don’t Be Evil’ Moment?, pandodaily.com

2. Facebook: We Have No Plans for an Ad Network, Ad Age

3. Google’s Page says Android important, not critical, Reuters

Conversion Optimization

1. It’s Not Over Till the Stragglers Convert, www.clickz.com

Copywriting, Design & Usability

1. Making a Better eCommerce Shopping Cart, blog.referralcandy.com

2. Designing With Audio: What Is Sound Good For?, uxdesign.smashingmagazine.com

Display & Contextual Advertising

1. Display – PPC’s Not So New Neighbor, www.searchenginejournal.com

2. Facebook Ads Can Now Be Optimized To Drive Any On-Facebook Action, Such As In-App Purchases, Shares, Offer Claims, TechCrunch

3. Five Reasons Why Skype Should be on Your Digital Plan, community.microsoftadvertising.com

Domaining

1. Deloitte Announces Application for .deloitte, www.elliotsblog.com

Email Marketing

1. List Building: The four questions every email capture page must answer, sherpablog.marketingsherpa.com

2. Subject Line Test: 125% more unique clickthroughs, www.marketingexperiments.com

General Internet Marketing

1. 5 Creative Marketing Concepts That Will Reset Your Thinking, socialfresh.com

2. 6 Web Marketing Strategies I’ve Learned (So Far) From Promoting My New Website, HighRankings Forums

3. Digital Coupons Rival Print Counterparts in Effectiveness, www.emarketer.com

4. Email and Mobile – Quite Possibly the Ideal Marketing Marriage, www.prussakov.com

Internet Marketing Industry

1. 5 Questions Every Director of Internet Marketing Must Be Able To Answer, blog.riseinteractive.com

2. 75 Top Marketing Blogs to Make Your RSS Reader Fat! [RSS Links Included], unbounce.com

3. Six Career Beliefs That I Got Wrong, www.brasstackthinking.com

Mobile Marketing

1. Mobile Powers UK Internet Usage Growth, www.emarketer.com

2. Seven best practice tips for mobile marketers, econsultancy.com

Other Items

1. At U.S. Patent Office, Mobile Makes Up Nearly Quarter of Those Granted, Bloomberg

2. Former Twitter VP Launches Dabble, A Photo Journal App, thenextweb.com

Reputation Management

1. Yelp: 5 Tips for Managing the Reputation of Your Firm, ClickZ

Social Media

1. How to measure if social media marketing is working for you, www.christopherspenn.com

2. 20 Reasons to Switch to Google Plus, Performancing.com

3. 25 Tips to Build Your LinkedIn Following, Social Media Today

4. Facebook tests ‘trending articles’ feature to encourage users to try social reader apps, Inside Facebook

5. Limitations on Level 5, 6 and 7 Users, Yahoo Answers Blog

6. Marketers Find a Friend in Pinterest, New York Times

7. Upload More on the Go!, Flickr Blog