Apr 17, 20123 min read

Marketing Day: April 17, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Passes Google As Most-Visited Site In Brazil

Google’s dominance outside the U.S. is taking a slight hit with news today that Facebook has overtaken it five times this month as the most-visited website in Brazil. The news comes from Serasa Experian (link in Portuguese), the Brazilian version of Experian Hitwise. The company reports that Facebook first beat out Google for most visits […]

Google Could Face ‘Cookiegate’ Fine In Next 30 Says (Report)

The FTC could move quickly to fine Google for bypassing the default privacy settings in Apple’s Safari web browser. An article in today’s San Jose Mercury News confirms an earlier Wall Street Journal report that the FTC is investigating Google’s actions, and added that a fine could be levied within the next 30 days. At […]

How Long Before Mobile Payments Are Mainstream?

Mobile payments is one of the most competitive and dynamic segments right now. Mobile carriers, credit card companies, Google, eBay/PayPal, Square, Intuit and various other startups are offering a range of tools, platforms and apps for local business owners, retailers and consumers. The question is how long will it take for mobile payments to take […]

Every Major League Baseball Team Is Using Pinterest (Google+ and Tumblr, Too)

Despite its reputation as a female-dominated social network — or perhaps because of that? — every team in Major League Baseball is now actively using Pinterest. All 30 MLB teams also have official pages on Google+ and officials blogs on Tumblr. And the league itself also has an official presence on all three social networks. […]

Train Wreck Scenario: Search Marketing

A cold harsh inevitability of your career in digital marketing is that you will come across a disproportionate number of people who know a lot less than they should about subject matter that falls into their responsibility. Search is one of those subjects about which many people are less-than-informed and you’ll need to learn how […]

If You’re Not A BRAT, You Might Be The Wurst

As I’ve mentioned in earlier articles, the biggest threat to effective improvement on a regular continuous basis is looking at too much data. The more metrics you’re looking at, the less likely you are to follow through on any of the signals they’re telling you. Less is always more. If you hear about a million […]