Marketing Day: April 17, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Facebook Passes Google As Most-Visited Site In Brazil

Google’s dominance outside the U.S. is taking a slight hit with news today that Facebook has overtaken it five times this month as the most-visited website in Brazil. The news comes from Serasa Experian (link in Portuguese), the Brazilian version of Experian Hitwise. The company reports that Facebook first beat out Google for most visits […]

1. Google Could Face ‘Cookiegate’ Fine In Next 30 Says (Report)

The FTC could move quickly to fine Google for bypassing the default privacy settings in Apple’s Safari web browser. An article in today’s San Jose Mercury News confirms an earlier Wall Street Journal report that the FTC is investigating Google’s actions, and added that a fine could be levied within the next 30 days. At […]

1. How Long Before Mobile Payments Are Mainstream?

Mobile payments is one of the most competitive and dynamic segments right now. Mobile carriers, credit card companies, Google, eBay/PayPal, Square, Intuit and various other startups are offering a range of tools, platforms and apps for local business owners, retailers and consumers. The question is how long will it take for mobile payments to take […]

1. Every Major League Baseball Team Is Using Pinterest (Google+ and Tumblr, Too)

Despite its reputation as a female-dominated social network — or perhaps because of that? — every team in Major League Baseball is now actively using Pinterest. All 30 MLB teams also have official pages on Google+ and officials blogs on Tumblr. And the league itself also has an official presence on all three social networks. […]

1. Train Wreck Scenario: Search Marketing

A cold harsh inevitability of your career in digital marketing is that you will come across a disproportionate number of people who know a lot less than they should about subject matter that falls into their responsibility. Search is one of those subjects about which many people are less-than-informed and you’ll need to learn how […]

1. If You’re Not A BRAT, You Might Be The Wurst

As I’ve mentioned in earlier articles, the biggest threat to effective improvement on a regular continuous basis is looking at too much data. The more metrics you’re looking at, the less likely you are to follow through on any of the signals they’re telling you. Less is always more. If you hear about a million […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. New adCenter Metric Launched: Share of Voice

2. Social Search: Dead On Arrival? Or On Life Support?

3. Will Pitching Guest Posts Be The Death of Marketers?

4. 9 More Content Development Ideas For Increased Visibility

5. Does Booming International Search Mask A Google Decline?

6. Blekko’s Traffic Is Up Almost 400 Percent; Here Are The CEO’s Five Reasons Why

7. Microsoft Makes Venue Maps More Visible On Bing

8. New: Google Rich Snippet Tool Allows HTML Input & Product Snippets Go Global

Online Marketing News From Around The Web:

Affiliate Marketing

1. Pinterest Cracking Down on Amazon Affiliates, Others Programs Still Work, www.hasoffers.com

Analytics

1. Planning and Using Analytics, Ashish Vij, online-behavior.com

Blogs & Blogging

1. 10 Unexpected Ways to Come Up With Fresh Blog Post Ideas, blog.shareaholic.com

2. 15 SEO Experts Give Their Best Tips For Blogging, Heidi Cohen

3. Should I Approve Blog Comments On My Blog?, www.simpleseogroup.com

Business Issues

1. Groupon Acquires Social Recommendation App Ditto.me, TechCrunch

2. Path Announces $30M+ Round Of Funding, Investors Include Sir Richard Branson, TechCrunch

3. Facebook’s Instagram Buy Won’t Alter Twitter Strategy, Wall Street Journal

4. Google Employees Don’t Know Why One Of Its Hottest Acquisitions Is Being Shut Down, www.businessinsider.com

5. Introducing the Innovator’s Patent Agreement, Twitter Blog

6. Larry Page leads as first witness in Oracle, Google IP trial, www.zdnet.com

7. Should Facebook Acquire Pinterest or Path?, socialtimes.com

8. Tumblr Firehose Now Available Exclusively from Gnip, blog.gnip.com

Content Marketing

1. Five ways to optimise your online video, econsultancy.com

Conversion Optimization

1. Breaking the Shopping Cart [Infographic], www.getelastic.com

Copywriting, Design & Usability

1. One More Cringe-Worthy Stat About Small Business Websites, Small Business SEM

General Internet Marketing

1. Three principles of internet marketing, www.portent.com

Internet Marketing Industry

1. Optimize This! 10 Q&As on Customer-Centric Marketing with Lee Odden, www.searchenginejournal.com

2. The Future Career of the Corporate Social Strategist, www.web-strategist.com

Local Marketing

1. How to Use Foursquare to Get Reviews for Your Local Business, Search Engine Journal

2. MasterCard Jumps into Deals Space, blog.kelseygroup.com

Mobile Marketing

1. Mobile Use Spurs Digital Travel Sales, www.emarketer.com

Other Items

1. Google rolls out a new design for its campus bike, news.cnet.com

Reputation Management

1. Google-backed research fights review spam, The Register

Search Marketing

1. SEO & Content Marketing: Getting The Most Visibility For Your Valuable Content, MediaPost

Social Media

1. Study: Those Social Media Logos On TV Actually Work, TechCrunch

2. 10 Social Media Crisis Questions Dole Food Company Failed To Answer, socialfresh.com

3. 3 Pinterest Tools That Will Have You #Pinning In No Time, Online Marketing Blog

4. 5 Ways Businesses Are Using Facebook Timelines, www.socialmediaexaminer.com

5. LinkedIn 4x better for B2B leads than Facebook or Twitter says HubSpot study, Web Ink Now

6. New “Listen” Button On Facebook Musician Pages Instantly Plays Their Songs In Your Favorite Streaming App, TechCrunch

7. Putting the Social Back into Social Media: 40 Ways to Build a Loyal Audience, www.copyblogger.com