Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Twitter has announced another incremental step in the development of its ad products: Promoted Tweets can now be targeted to users of specific mobile platforms. Twitter’s also announcing that Promoted Tweets are now showing to Blackberry users. That gives advertisers the option to target Promoted Tweets just to iOS, Android or Blackberry users if they […]
Facebook’s average CPM rates globally have increased by 41% since the first quarter of 2011, and 15% since the fourth quarter of last year. Meanwhile, CPCs have risen 23% in the top 5 markets versus Q4. That’s according to new global research released by social media agency TBG Digital for the first quarter. In the […]
Can social sharing and ecommerce get along? There are some possibilities, such as easing the registration barrier to complete a transaction, helping consumers make product decisions and increasing time spent on site. Monetate put together some stats like these into an infographic: Want the infographic for yourself? You’ll find it here: How Do Social Login & Sharing […]
When most people think, “search,” they automatically think Google. Well, think again. New data reveals that Google and its fellow search engines are not the only search game in town. We recently hosted a webinar with comScore focused on search data, which examined search activity happening across core search (Google, Bing, Yahoo, etc.) vs. non-search […]
Reading. It’s a fundamentally solitary pastime that’s becoming increasingly more social given the baked-in functionalities of e-reading devices (Tweet this!). It’s also – surprise! – an activity on the upswing for a couple of reasons: a proliferation of e-reading devices that are plummeting in price, and consumers’ broad acceptance of reading content on phones and […]
The US Federal Communications Commission has cleared Google of any legal wrong-doing over its Street View cars that intercepted wifi transmissions. That’s the good news for the company. The bad news? The FCC is fining Google $25,000 for “willfully and repeatedly” not cooperating with the investigation. The StreetView Wifi Eavesdropping In 2010, it was discovered […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
20 Affiliate Tools for Working with Product Data Feeds, www.amnavigator.com
Affiliate Marketing: Try Every Offer, www.tylercruz.com
Analytics
5 Filters You Should Be Using, www.dkssystems.com
Google’s New Speed Index Metric, www.seerinteractive.com
Blogs & Blogging
The Real Secret to 1,000 Blog Subscribers in 60 Days or Less, www.quicksprout.com
WordPress Stats Infographic, yoast.com
Business Issues
Google Stock Plan Irks Governance Watchdogs, Bloomberg
Twitter acquires social analytics company Hotspots.io for its revenue engineering team, thenextweb.com
Why Facebook Terrifies Google, Read/Write Web
Content Marketing
How to do Content Marketing “Without” Content – Be a Curator!, unbounce.com
Why You May Not Want To Do Content Marketing, Small Business Trends
Copywriting, Design & Usability
40+ Useful Free Online Books for Web Designers, www.instantshift.com
Display & Contextual Advertising
The Pros & Cons of Twitter Advertising for Small Business, blog.hubspot.com
Email Marketing
5 Unique and Effective Email Offers, www.practicalecommerce.com
Create a Compelling Incentive For Subscribers, www.clicknewz.com
Internet Marketing Industry
You have one brand – not personal or professional, www.prweekus.com
Local Marketing
Drilling Down: Small Businesses and Location-Based Marketing, New York Times
How the iPad Is Revolutionizing Local Businesses, Read/Write Web
Other Items
Search Marketing
5 Simple SEO Mistakes You Are Making and How To Avoid Them, socialfresh.com
Understanding Google AdWords Ad Statuses, Rimm Kaufman
Social Media
Facebook tests new way to let users know which links come from social readers and whether their activity will be shared, Inside Facebook
Twitter Has Been Verifying Accounts of Fictional Characters, www.geekosystem.com
100 Years Later, The Titanic is Far from Forgotten, www.addthis.com
4 Book Publishers Who Can Teach Your Business How To Use Pinterest, socialfresh.com
7 Tips for Twitter Late Adopters on How To Twitter Chat, Search Engine People
Are Pinterest’s Anti-Spam Measures Now Going Too Far?, totalpinterest.com
Ask an Expert: Why Twitter is great for small business, www.usatoday.com
Facebook rolls out bigger profile pictures, just like Google+, www.zdnet.com
Instructographic Marketing on Pinterest, www.97thfloor.com
Social Media Marketing for Real Estate (Infographic), dailyseotip.com
The 7 Step Social Media Strategy Every Marketer Needs, Heidi Cohen
The Fortune 500 on Social Media [Infographic], socialtimes.com
Twitter Tech Support: How Effective Is Tweeting a Tech Problem?, PC World
Where’s The G+ Beef?, www.linkspiel.com
Why I’ve Resisted Pinterest, MediaPost
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