Apr 16, 20124 min read

Marketing Day: April 16, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Twitter Mobile Ads Can Now Be Targeted By Platform

Twitter has announced another incremental step in the development of its ad products: Promoted Tweets can now be targeted to users of specific mobile platforms. Twitter’s also announcing that Promoted Tweets are now showing to Blackberry users. That gives advertisers the option to target Promoted Tweets just to iOS, Android or Blackberry users if they […]

Study: Facebook CPMs Increased 41%, US CPCs Rose 34% Since Q1 Last Year

Facebook’s average CPM rates globally have increased by 41% since the first quarter of 2011, and 15% since the fourth quarter of last year. Meanwhile, CPCs have risen 23% in the top 5 markets versus Q4. That’s according to new global research released by social media agency TBG Digital for the first quarter. In the […]

Infographic: Social Sharing Likes Ecommerce

Can social sharing and ecommerce get along? There are some possibilities, such as easing the registration barrier to complete a transaction, helping consumers make product decisions and increasing time spent on site. Monetate put together some stats like these into an infographic: Want the infographic for yourself? You’ll find it here: How Do Social Login & Sharing […]

Search Beyond Search Engines Can Yield Valuable Data For Advertisers

When most people think, “search,” they automatically think Google. Well, think again. New data reveals that Google and its fellow search engines are not the only search game in town. We recently hosted a webinar with comScore focused on search data, which examined search activity happening across core search (Google, Bing, Yahoo, etc.) vs. non-search […]

Publishing In Today’s Digital, Social Reading Environment

Reading. It’s a fundamentally solitary pastime that’s becoming increasingly more social given the baked-in functionalities of e-reading devices (Tweet this!). It’s also – surprise! – an activity on the upswing for a couple of reasons: a proliferation of e-reading devices that are plummeting in price, and consumers’ broad acceptance of reading content on phones and […]

FCC Clears Google Over Wifi Eavesdropping But Fines It $25,000 For “Noncompliance” With Requests

The US Federal Communications Commission has cleared Google of any legal wrong-doing over its Street View cars that intercepted wifi transmissions. That’s the good news for the company. The bad news? The FCC is fining Google $25,000 for “willfully and repeatedly” not cooperating with the investigation. The StreetView Wifi Eavesdropping In 2010, it was discovered […]