Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Back at the fMC conference in February, Facebook announced a new version of its offers product. The product looks (and acts) much like the coupons seen in December. The Verge reports that these upgrades are rolling out to the masses today. Yesterday a video explaining the new product was released from the official Facebook YouTube page: The […]
The drama has subsided this week and instead we find out just how far 1 billion dollars can go in today’s economy. But if you really need your feuding fix, look no further than the torrid triangle between Amazon, Apple and book publishers. Here is why Facebook bought Instagram Facebook was scared shitless and knew […]
One of the overlooked factoids from Thursday’s Google earnings call involves the popularity of Google Analytics, which the company says is now installed on more than 10 million websites. And that number is actually considerably lower than what others have estimated. Google’s Chief Business Officer, Nikesh Arora, called Google Analytics an “unsung hero” in the […]
The popular social discovery site StumbleUpon just released a Timeline enabled Facebook app to help users share StumbleUpon content on Facebook. The app will help to consolidate discoveries, follows and interests. In a blog post announcing the new app, StumbleUpon stated: “As with your other Timeline apps, your StumbleUpon activity will be published to your […]
Mobile internet growth isn’t just limited to the web. Consumers are also using mobile devices more frequently to read emails. According to a new report from marketing agency Knotice, more than 27 percent of emails were opened on a mobile device during the second half of 2011. That number is up from about 20 percent […]
If you are considering setting up an affiliate program or if you are relatively new to affiliate marketing, there are a few things you need to put into place before launching your program. One critical step is to do some due diligence researching and preparing before you jump in. One important piece of your research […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Microsoft Updates Excel Add-On For Keyword Research And Optimization
SEM / PPC Jobs Big In New York, Chicago, San Jose, Austin & Seattle
Microsoft-Yahoo Ad Transition Wrapping Up In UK, Ireland & France
Clickable’s Widget Dashboard: Expansion Into Cross-Channel Intelligence
Google Grows Revenues 24% From Last Year, Plans New Class Of Stock
Online Marketing News From Around The Web:
Analytics
A Beginner’s Guide to Conversion Goals in Google Analytics, www.searchenginejournal.com
Blogs & Blogging
I’m a believer: Blogs make me better, kcchapterblog.x.iabc.com
Best Practices for Using Stock Photos When Blogging, contently.com
Business Blogs! What, When, Where, Why And How?, tweakyourbiz.com
Redesigning Your Blog to Drive Reader Behavior, Convince and Convert
Business Issues
Facebook moves Seattle office, continues growing, www.techflash.com
Facebook Ups The Mobile Ante Again; Buys Mobile Loyalty, Rewards Startup TagTile, TechCrunch
Google is evil, betanews.com
Tumblr Looks Beyond the Banner Ad for Revenue, Marketing Pilgrim
Content Marketing
Copywriting, Design & Usability
13 Landing Pages to Scare the Crap Out of You on Friday the 13th, unbounce.com
Mozilla may make Flash click-to-play by default in future Firefox, Ars Technica
What’s the Deal With :Target in CSS?, designshack.net
Display & Contextual Advertising
Facebook Ads Have 35 Times The Reach Of Google, allfacebook.com
Internet Marketing Industry
AA reports UK ad spend lifted 2.7% in 2011, www.campaignlive.co.uk
Local Marketing
Groupon launches G-Pass, a fast lane for GrouponLive events, news.cnet.com
Mobile Marketing
iPad Drives 89% of Mobile Shopping Revenue. Time for New Category, www.prussakov.com
Video, Social Boost US Mobile Content Consumption, www.emarketer.com
Other Items
Social Media
Now with Satellite view!, Pinwheel
#Fail! 13 Utterly Annoying Social Media Behaviors To Avoid, www.aimclearblog.com
35 Statistics That Fuel the Battle Between Pinterest and Google+, blog.hubspot.com
38% of kids on Facebook are under the minimum age of 13, www.zdnet.com
5 Clues That You’re Reading Twitter Spam, www.mediabistro.com
Have You Tried Microsoft SoCl?, socialtimes.com
How To Buffer Your Pictures For Twitter, Facebook and LinkedIn, blog.bufferapp.com
How to Clean Up Your Cleanup When Dealing with Social Media, Social Media Today
Social Media Screw Ups In Any Language Cause Pain for Brands, Marketing Pilgrim
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