Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
Federal Judge Expresses Anger Toward Apple, Motorola For Using Global Litigation “As A Business Strategy” In the original Star Trek series episode called ”Let That Be Your Last Battlefield,” two nearly identical aliens, inflamed by mutual hatred, beam down to their decimated planet to continue their fight, seemingly for eternity. That might also be a way to describe the Apple-Android global litigation: it goes on and on, seemingly forever. A frustrated […]
Foursquare Checks In Additional Funding, Promises Continued Innovation Yesterday, Foursquare rolled out version 6.0 of its popular app loaded with new features. Today, founder Dennis Crowley announced that Foursquare has secured $41 million so the company can continue to innovate in the local/social/mobile space. According to Crowley, the funding comes in the form of new investment from the Silver Lake Waterman growth debt fund and convertible […]
Key Learnings On The PLA Marketplace Google’s switch to an all-paid shopping search experience, featuring Product Listing Ads (PLAs), was the single largest change to the retail paid search landscape last year, and the offering continues to evolve as the official release of PLAs on smartphones was announced last month. PLAs are not only a new ad format but also a […]
Unpublished Posts: Using “Dark Posts” On Facebook To Test Content Did you know that Facebook offers the capability to create unpublished posts on your Facebook Page? Such “dark posts” have actually been around for over six months, but it was only recently that Facebook has allowed them to appear in the Newsfeed. With Newsfeed being by far the most engaging placement on site, it’s not […]
Google Glass ‘Hopefully’ Shipping This Month To Developers Developers may be getting their hands on Google Glass within a matter of weeks. Speaking at today’s announcement of the Glass Collective, Google’s Steve Lee — Product Director for Glass — announced: We will hopefully this month start shipping to developers. That’s a reference to the developers who pre-ordered Glass last summer during the Google […]
Twitter Shuts Off Ribbon After Launch Of In-Stream Payments Twitter’s contentious relationship with developers took another turn today when it shut down a new product from Ribbon that enabled in-tweet payments for products, services and more. Ribbon announced the new product at 11:00 am PT today and immediately captured a fair amount of buzz in tech and marketing circles. Less than 90 minutes later, […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
3 Social Media Metrics Your Business Should Track, Social Media Examiner
NEW – Export Up TO 5000 Rows in Google Analytics Dashboard, www.hobo-web.co.uk
Blogs & Blogging
7 Actionable Blogging Tactics for Individuals, Businesses & Media, Heidi Cohen
No runs here: Bloggers build buzz for Duane Reade hosiery, Internet Retailer
Simplify Blogger Outreach with Inkybee, Spin Sucks
Business Issues
Kleiner Perkins’ John Doerr: Twitter is working on a Google Glass experience, The Next Web
Yahoo Dealmaker Reses Targets Mobile Talent in M&A Spree, Bloomberg
After a $41M loan, Foursquare still needs to prove it’s an actual business, VentureBeat
AOL Confirms Ned Brody Has Resigned As Head Of AOL Networks, CEO Armstrong Takes Over In The Interim, TechCrunch
Confirmed: Facebook Has Acquired Osmeta, A Stealth Mobile Software Startup, TechCrunch
Foursquare’s Dennis Crowley on Growth, Data and His New Money (Q&A), All Things D
Google hiring up to 40 Glass advisors to help celebs, journalists and developers over the phone and at events, 9to5google.com
Here’s The Future of Advertising, According To Google, Forbes
Inside Operation InVersion, the Code Freeze That Saved LinkedIn, BusinessWeek
Microsoft Plans 7-Inch Tablet, Wall Street Journal
String of Executive Departures Leaves a Leadership Vacuum at the Top of Tumblr, betabeat.com
Welcome Pulse to the LinkedIn Family, LinkedIn Blog
Yep, LinkedIn Acquires Newsreader Startup Pulse for $90 Million, All Things D
Content Marketing
Conversion Optimization
Copywriting, Design & Usability
Domaining
Email Marketing
73% of businesses carry out basic email segmentation: report, eConsultancy
The Busy Inbox: Are you Winning?, blog.returnpath.com
General Internet Marketing
Why You Should Market Like You (Want to) Cook, www.portent.com
Internet Marketing Industry
InsightsOne Launches New Predictive Intelligence Marketing Workspace, insightsone.com
Say “Bonjour” to Trackur’s language support & country targeting!, www.trackur.com
Mobile/Local Marketing
Is Now the Right Time to Get Ready for Mobile Commerce?, www.expand2web.com
Other Items
Mark Zuckerberg Unveils Political Advocacy Group Fwd.us, Wall Street Journal
What you told us, blog.digg.com
Yup, Looks Like It’s Mostly Overworked Bloggers Who Use Google Reader, betabeat.com
Social Media
Use a Google+ Page Identity on YouTube (Beta), youtubecreator.blogspot.com
10 Social Media Problems and Possible Solutions, Small Business Trends
Among Teens, Interest in Facebook Falling Significantly, socialtimes.com
Discover Google+ pages while you browse the web, dejanseo.com.au
Google Rebrands Frommer’s Social Accounts to Zagat, Marketing Pilgrim
PR exec: Is Oreo a marketing genius or just witty on Twitter?, www.ragan.com
Twitter 101 Series: Twitter’s 5 Best Friends— TweetDeck, Bitly, TwitLonger and More, BruceClay.com
Twitter Suffers Brief Link Service Outage, AllThingsD
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