Apr 10, 20134 min read

Marketing Day: April 10, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Social Ad Revenue To Grow 18.6% By 2017 According to new forecasts from local media analyst firm BIA/Kelsey, U.S. social ad revenues are projected to grow from $4.7 billion earned in 2012 to $11 billion in 2017, an $18.6 compound growth rate (CAGR). While BIA/Kelsey expects mobile local ad revenue to experience an astounding 49. 3 percent growth rate during the next four […]
Surprising Twitter Stories Emerge At Conferences The season of marketing conferences is upon us, which provides opportunities to discuss Twitter marketing with brand-side and agency marketers from near and far. It was at one such conference, the famous SxSW, that Twitter debuted back in 2007. Now that six years has gone by, was Twitter still the talk of the show in […]
Facebook Incorporates Third Party Data Into All Ad Targeting This morning, Facebook is launching what it calls “partner categories.” It brings offline and third-party data from data brokers Acxiom, Datalogix and Epsilon to all categories of Facebook advertising. Facebook previously incorporated this data into its targeting capabilities under Custom Audiences. Now it’s available for all Facebook Ads and to all users of the Power Editor. Starting today, partner categories will […]
Relationship Reconciliation: GM Comes Back To Facebook Ads After Messy Breakup Just 11 months ago, GM made the awkward decision to step away from Facebook ads in an overly public split. As Facebook was readying itself for the ball (IPO), GM not only stood up the social network, but they publicly humiliated them saying that the ads didn’t work. Guess who’s groveling back. Yep, General Motors. […]
The HTC First: How Facebook’s New Phone Ruins FairSearch’s Competition Complaint Over Android Anti-Google lobbying group FairSearch lobbed an antitrust grenade at Google’s Android operating system yesterday, complaining to the European Union that it violates competition laws. Unfortunately, this week’s release of the HTC First — the “Facebook Phone” — may cause the grenade to bounce back at FairSearch. The FairSearch Complaint We covered FairSearch’s complaint earlier, that […]
WSJ: Yahoo Wants Deeper Relationship With Apple Earlier in the week, I speculated that Yahoo might be able to follow Facebook’s lead and create a Home-like proprietary software layer on top of Android. But, there would be risks in doing so. An alternative way to boost mobile usage and traffic might be to deepen an existing partnership with another operating system that has massive […]
Report: US Mobile Ads To Reach $7 Billion This Year, Big Companies Dominate ‘Tis the season of mobile advertising forecasts. Within the last week three have been released from eMarketer, BIA/Kelsey and now IDC. Emarketer said that US mobile advertising was worth $4.1 billion in 2012, BIA estimated $3.2 billion and IDC now asserts that US mobile ad revenues came in at $4.5 billion for the year. IDC […]
Blab Offers Marketers A Crystal Ball, Giving Insight Into What Will Trend Next With its launch today at the 2013 ad:tech Summit, Blab claims to be the first commercial platform to predict social media conversations up to 72 hours before they happen. Applying algorithms that analyze text, images, and videos from more than 50,000 real-time data sources, Blab organizes billions of conversations to predict future conversations within 24, […]