Marketing Day: April 10, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Nielsen: Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online Rise

Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of information for buying decisions, according to the latest Nielsen’s latest Global Trust in Advertising report, The findings speak highly for information gathered through social media or other forms of user-generated content. Meanwhile, though traditional paid […]

1. Everybody Loves Google; Only One-Third View Twitter Favorably

Google is the most popular major tech company in America, slightly besting Apple, while Facebook lags far behind those two. Twitter polls the worst of the four, with only about one-third of Americans saying they view the company favorably. The data comes from a recent ABC/Washington Post poll of 1,007 U.S. adults that asked the […]

1. LinkedIn Launches Targeted Updates & Follower Statistics

Just over a month ago, LinkedIn announced a follow button for companies that allowed users to connect with brands across the social network. Today the follower ecosystem is expanding as LinkedIn is now offering follower statistics and targeted updates. The targeted updates functionality will allow companies to target specific messages to a segmented audience. The […]

1. Sprucing Up For Spring

Ah springtime. The greatest time of the year. Warmer weather, cherry blossoms, baseball, and, this year, neon colors. Everywhere. Color took a bit of a break from our lives the past few years as the entire world seemed to teeter on inevitable collapse, but it’s back now, and I, for one, am happy about it. […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Yelpy Insights: Yelp Adds Two New Search Filters, Looks To Add More

2. Yahoo’s Re-Organization: Search Stays Alive, At Least On Paper

3. Signs Of Linking Over-Optimization

4. Stop Blaming IT! How Communication Could Improve From The SEO Side

5. Why Pinterest Is NOT Your SEO Miracle Worker

6. Question Of Whether It’s Legal To Use Trademarks As Keywords Revived On Appeal in Rosetta Stone/Google Case

7. SearchWeek: April 9, 2012

Online Marketing News From Around The Web:

Affiliate Marketing

1. Post-Panda Link Building for Affiliate Websites in 2012, seo2.0.onreact.com

Analytics

1. Effective Digital Branding Measurement Requires a Mix of Metrics, www.emarketer.com

2. Optimization Vs. Attribution: How They’re Different, And Why This Matters, MediaPost

3. Stop Tracking Code Migration Migrain with your own Google Analytics Functions, www.webanalyticsworld.net

Blogs & Blogging

1. 5 Tips to Becoming a Top Blog in Your Industry, www.socialmediaexaminer.com

2. 9 Easy SEO Fixes Bloggers Should Make, blog.shareaholic.com

3. How To Design the Ultimate Blog Homepage, contently.com

4. TimThumb Vulnerability Still in the Wild, Weblog Tools Collection

Business Issues

1. Exclusive: PayPal’s VP of Product Sam Shrauger Resigns (Memo), allthingsd.com

2. New Groupon lawsuit targets execs, seeks board seats for shareholders, paidContent.org

3. 5 Things the Experts Say You Need to Know About the Facebook-Instagram Merger, Read/Write Web

4. Now That Instagram’s Wifed Up, Everyone’s Giving Pinterest the Acquisitional Eye, www.betabeat.com

5. With Instagram, Facebook Gets ‘Holy Grail’ of Data, blogs.smartmoney.com

Content Marketing

1. 7 ‘triggers’ to make your video marketing strategy more effective, www.smartinsights.com

2. How to produce video content that converts, certifiedknowledge.org

Copywriting, Design & Usability

1. Website Architecture for SEO: The Complete Guide, www.coconutheadphones.com

Display & Contextual Advertising

1. Online Ad Trade Group IAB Endorses ‘Skippable’ Video Ads, Ad Age

Domaining

1. Could Google’s New gTLDs Be the Custom URL Answer at Google+?, Search Engine Watch

Email Marketing

1. How To Prevent Email Unsubscribes With Great Content, contently.com

General Internet Marketing

1. 5 Signs Your Marketing Strategy Is Outdated, ClickZ

Local Marketing

1. Manta.com’s Long Term Advertiser Acquisition Strategy, www.localseoguide.com

Mobile Marketing

1. Google Readying 7-Inch Tablet for Late Summer Release, eWeek

2. Sephora says shopping via mobile grew 300% last year, econsultancy.com

Other Items

1. Google Music Labs, Google Operating System

2. Iran To Shut Down Internet Permanently; ‘Clean’ National Intranet In Pipeline, img.ibtimes.com

3. Report: Wi-Fi Households to Approach 800 million by 2016, www.telecompetitor.com

Search Marketing

1. 4 Sure-Fire Ways to Fail at PPC, PPC Hero

2. Shareaholic March Traffic Report: Facebook Sends More Traffic Than Yahoo and Bing Combined, blog.shareaholic.com

Social Media

1. Pretty Please, Don’t Buy Or Sell Facebook Likes, www.allfacebook.com

2. 500px Releases $20 Flickr-Killer Plan, thenextweb.com

3. Facebook Tests Hybrid Wall And Feed On Event Pages, www.allfacebook.com

4. How Followable are You on Twitter?, www.smallbusinesssem.com

5. Microsoft’s Latest Facebook Toy, thenextweb.com

6. MLB Baseball Teams on Twitter and Facebook: Two-Year Growth Rates, www.adamsherk.com

7. Say No to Social Media “Interns”: Why You Have to Pay the Help, Outspoken Media

8. Social customer service: eight things to consider before you start, econsultancy.com

9. The Most Common Facebook Privacy Mistakes Of All Time, www.allfacebook.com

10. Twitter for Business: 5 Tips for Taking the “FUD” out of Twitter for Employees, Online Marketing Blog

11. Twitter Introduces Brand Pages in Japan, thenextweb.com