Apr 1, 20145 min read

Marketing Day: April 1, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Twitter’s Advanced Search Now Comes With Easier Access To Date Range Twitter’s powerful — and underused — Advanced Search feature has added date-range fields. Now if you are looking for tweets during a certain time period, there’s a quick and easy way to narrow down your search. Previously, such searches required users to use arcane coding — since:2014-02-03 until:2014-04-01 — in the search box. It’s a […]
Reddit’s April Foolery Wins A Slow Day For Social Media Pranking It’s April 1, the day when every fool thinks he (or she) is a master prankster and just about any company with an online presence can’t resist joining the fun. Our colleagues at Search Engine Land are compiling definitive roundups here and here. Surprisingly (mercifully?), the major social media networks seem to be sitting the […]
Google Has 49 Pct Of Mobile Ad Revs, Just 18 Pct Of Time Spent Google makes more than its “fair share” of mobile ad revenue based on time spent with Google mobile properties, whereas Facebook’s revenues are in line with time spent. That’s according to data published by Flurry, relying on ad revenue estimates from eMarketer. The chart below contains eMarketer’s global revenue projection for mobile advertising. According to […]
You Will Want To Move To The Wilderness Of Sweden After Viewing This Amazing Video Marketing campaigns from realtors trying to sell houses are at the bottom of the barrel when it comes to creativity. After all, it’s akin to a car dealer moving metal. They don’t care about the actual car. All they care about is moving the thing off the lot (or, in the case of a house, […]
The Fatal Mistake Content Marketers Are Making With Nofollow RIP, content marketing. Thanks to Google’s algorithm updates and quality guidelines that require paid links to include a nofollow tag, there’s simply no value any more in online promotions for brands and agencies. After all, if a sponsored link can no longer provide a direct PageRank boost, what’s the point? Everyone knows the only reason […]
Second Apple Patent Suit Vs. Samsung Ropes In Google If you’re tired of news about smartphone-related patent litigation, you’re not alone. However, there’s more to come as Apple and Samsung’s long-running patent feud appears no closer to resolution today than it was two years ago. The parties return to court this week for another round of patent-for-tat. The new case presents five Apple claims against […]
New YouTube Creator Playbook Offers Brands An In-Depth “Content Creation Strategy” Yesterday, Google released a new YouTube Creator Playbook for Brands. A slight departure from previous versions of the YouTube Creator Playbook, this 100-page guide is directed specifically at brands, offering advertisers in-depth instruction on how to gain more leverage on the world’s most popular video platform. “The Creator Playbook for Brands walks you through the […]
You Can’t Own What You Don’t Pay For (In Social Media) There’s been a lot of discussion recently about ongoing changes that Facebook is making to its Newsfeed algorithms and how those tweaks impact brands. Notably, there was the release of a paper by PR agency Ogilvy discussing the notion of “Facebook Zero” and its potential implications, whilst food delivery start-up Eat24, in a more concrete and […]
YouTube, Google+ Have An Engagement Advantage In Shareaholic Survey They may lag in total referral traffic, but YouTube and Google+ bring in a more engaged audience, according to a Shareaholic survey released Monday. The data, pulled from Shareaholic’s network of 200,000 sites and 250 million unique visitors for six months ending in February, showed that users coming from YouTube and G+ easily beat Facebook […]
In Response To #CancelColbert, Stephen Colbert Closes “Colbert Report” Twitter Account It was one of the strangest things I’ve seen related to Twitter on TV. The host of a popular comedy show killing his show’s Twitter account with the help of a Twitter founder. But that’s what Stephen Colbert did with Twitter founder Biz Stone on Monday’s show, and the Colbert Report’s account is now gone. […]
Now Google+ Shows You How Many Times Your Profile, Content Have Been Viewed For those of you following at home, the social media metrics scorecard has another entry. Google Plus has added the number of views you or your page have generated on the network. Here’s how that looks for Sergey Brin’s account: Here’s Starbucks’ page: Google made no splashy announcement about the change. The help page merely […]