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Marketing Day: Apple Services, Amazon Go & reputation management tips

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. As world waits for iPhone X sales, Apple Services has become a Fortune 100 business Jan 22, 2018 by Greg Sterling Services revenue will probably exceed $31 billion for calendar 2017, not including payments to iOS developers.

  2. How to launch a successful refer-a-friend program Jan 22, 2018 by Digital Marketing Depot Everyone knows word of mouth is an effective channel for acquiring new customers, but few businesses systematically drive the channel through a dedicated referral program. Often, it sits as a request from the marketing team on the development pipeline year after year.

  3. For Reduxio’s CMO, diversity is key to building a winning marketing organization Jan 22, 2018 by Amy Gesenhues Mike Grandinetti says companies need people with multiple perspectives and experiences to get a holistic view of what’s really happening in the world.

  4. Amazon Go Store now open in Seattle — How disruptive will it be? Jan 22, 2018 by Greg Sterling Regardless of whether Go itself takes off, this is a watershed moment for the future of retail.

  5. Don’t let your organization be a sitting duck: 10 reputation management tips for 2018 Jan 22, 2018 by Chris Silver Smith Let 2018 be the year you get proactive about online reputation management. Columnist Chris Silver Smith shares 10 tips to help you reduce the risks to your organization.

  6. Bond now offers self-service handwritten notes with variables Jan 22, 2018 by Barry Levine Previously, the automated handwritten note service only allowed the personalization of each note for managed enterprise accounts.


  1. Aligning with sales: Stop saying and start doing in 2018 Jan 19, 2018 by Peter Isaacson Thanks to AI and intent data, marketers have the opportunity to align with their sales teams better than ever before. Columnist Peter Isaacson outlines the steps marketers can take to get there.

  2. Facebook will prioritize news from ‘trusted’ publishers while de-emphasizing news overall Jan 19, 2018 by Tim Peterson Facebook will rely on user surveys to compile a list of trusted sources. It’s unclear whether the company will publicly share that list.

  3. 3 AdWords features you’re probably underutilizing Jan 19, 2018 by Brett Middleton Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. How companies are using chatbots for marketing: Use cases and inspiration Jan 22, 2018 by Daniel Faggella In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales, explaining what you can learn from them.

Online Marketing News From Around The Web:

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