Aug 9, 20174 min read

Marketing Day: Apple search ads, AI for retail marketing & Salesforce’s Social Studio

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

5 ways to balance technical & non-technical SEO Aug 9, 2017 by Jim Yu Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that they find ways to work together. Each is powerful on its own, but it’s in the combined efforts of both that the real magic happens.
Apple Search Ads: Still tapping after 6 months of testing Aug 9, 2017 by Anna Shirley Columnist Anna Shirley shares her impressions of Apple’s App Store search ads platform, highlighting its positive and negative aspects.
The future of AI marketing applications in retail Aug 9, 2017 by Daniel Faggella From customer segmentation to virtual agents, columnist Daniel Faggella explores the ways artificial intelligence is reshaping retail marketing.
3 ways to tap into AI to get more results Aug 9, 2017 by Nandini Rathi In this age of big data, marketers can’t afford to be analytics-agnostic. To be an AI-driven organization, the marketing team needs to rethink data and analytics.
Facebook bans advertisers, Pages that disguise links violating its rules Aug 9, 2017 by Tim Peterson Facebook will use artificial intelligence and new human review processes to detect disguised, or “cloaked,” links that breach its policies.
Google’s new HR product is a game changer: Which industry is next? Aug 9, 2017 by Nate Dame With Google Hire, the search giant is invading shopping, travel and recruitment. Columnist Nate Dame explains why it all comes down to ads — and why it’s time to start thinking about how Google could affect your long-term goals.
How to personalize content for locals Aug 9, 2017 by Megan Hannay How do you scale content while maintaining a local touch? Columnist Megan Hannay walks you through some tips to help you create custom content that speaks to local users.
Forrester report: Automation is taking over customer interaction Aug 9, 2017 by Barry Levine Agents, bots, intelligent self-service and hardware robots are coming for your customers.
Salesforce’s Social Studio can now see Aug 9, 2017 by Barry Levine The company is adding Einstein Vision to the social management tool in its Marketing Cloud, allowing searches for logos, scenes, foods or objects.
Demandbase boosts its B2B early warning system Aug 9, 2017 by Barry Levine Called Real Time Intent, it monitors in real time what B2B users are researching so that vendors have intent-to-buy signals early in the journey.
Google updating site category exclusion options for Google Display Network campaigns Aug 9, 2017 by Ginny Marvin The changes are related to brand safety updates first announced in March.
3 forward-thinking marketing strategies to scale your startup Aug 9, 2017 by Sweta Patel When you’re just getting your business off the ground, it’s essential to have a data-driven marketing strategy in place. Contributor Sweta Patel taps three industry veterans to share what’s working for their organizations.
Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’ Aug 9, 2017 by Tim Peterson Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human touch.
Snapchat’s Snapcodes decline in getting brands new followers, eclipsed by deep links Aug 9, 2017 by Tim Peterson Of the 1.94 million new followers that 1,100 brands attracted in Q2 2017, 1.10 million were added via deep links versus 205,707 via Snapcodes.
Twitter SEO: Ninja tricks for reputation repair Aug 8, 2017 by Chris Silver Smith If you’re looking to fix your personal reputation online, optimizing your Twitter account is an invaluable step. Columnist Chris Silver Smith shares SEO tips to help you increase the ranking of your Twitter profile.
Martech enablement series : Part 1 — What is ‘martech enablement?’ Aug 8, 2017 by Peter Ladka In his first piece in a nine-part series, contributor Peter Ladka defines what martech enablement is and discusses how an organization should approach the process to gain a competitive advantage.
Demystifying AI: Understanding the human-machine relationship Aug 8, 2017 by James Green How is AI affecting you? From autonomous cars to digital advertising, columnist James Green explores how artificial intelligence is impacting our jobs and our lives.