Jun 2, 20144 min read

Marketing Day: Apple’s WWDC Keynote, Justin.tv Scraps Archives & WhatsApp Sharing Buttons

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Marin Software Buys Self-Serve Retargeting Platform Perfect Audience Marking its first acquisition, Marin Software announced today that it has acquired self-serve retargeting start-up Perfect Audience for $22.8 million, including $5.4 million in cash and the remainder in common stock. The company said of the Perfect Audience purchase: With the acquisition, Marin Software expands its cross-channel capabilities, adding new programmatic display and social advertising […]
Nutrition App Helps Kids Get Smart From Their Farts In perhaps the most bizarre combination of witty-licious humor and entertaining education, Goodby Silverstein & Partners has created an app called Fart Code and is releasing it on the iTunes store today. The agency’s in-house developers, the GS&P BETA Group, made the app to promote kid’s health and science education. And it’s not just a […]
Apple WWDC Keynote: Yosemite, iOS 8 But No Hardware Apple CEO Tim Cook takes the stage to thunderous applause. Cook tells the crowd this is the 25th anniversary of the conference. Two-thirds of attendees are here for the first time, he says. The youngest developer in the audience today is 13 years old. Cook says there are nine million registered Apple developers, up over […]
3 Ways To Change Your Thinking About Display Ads & Move Out Of Your Comfort Zone We have all seen it: marketers deeply loyal to “last click attribution” and the comfort zone it brings along with it. With a last-click mindset, they have focused on maximizing their search marketing volume via Paid Search and SEO until the query supply is maxed out. These marketers also use remarketing (another comfort zone), with […]
How Long Should Your Content Be? What Works On Blogs, Facebook & More Ideal content length is something with which B2B and B2C marketers across industries constantly struggle. Unfortunately, the most common answer to content-length questions is the often-dreaded, extremely-ambiguous response that is the reply to many of marketing’s toughest questions: “It depends.” And though ideal content length really does hinge on a variety of factors including industry […]
Justin.tv Decides To Scrap Video Archives & Focus On Live Broadcasts Justin.tv, a popular video-streaming site, has decided to stop archiving videos. The site announced last Thursday it would remove all video archives, and no longer offer recorded broadcasts after June 8. From the announcement: We found that more than half of our VODs are unwatched (with 0 or 1 total views), while the vast majority […]
Dueling Smartwatches: Google, Apple, Microsoft Have Designs On Your Wrist People have been anticipating an Apple smartwatch for what seems like a very long time now. However it’s unlikely, at tomorrow’s WWDC keynote in San Francisco, that one will be revealed. Financial analysts say to expect an Apple iWatch debut in Q3 this year. Apple’s rivals, by comparison are busy bringing their wrist computers to […]
Is WhatsApp The Next Big Thing In Publishers’ Sharing Button Options? What if most people would rather share privately? That’s the question publishers might be asking themselves after today’s Digiday story reporting of the startling news that the WhatsApp sharing button on USA Today’s FTW sports site gets more action that the Twitter button. From the story: Since introducing a WhatsApp sharing button to its mobile […]
Google’s Right To Be Forgotten Form Gets 12,000 Submissions On First Day Google’s new Right To Be Forgotten from has been up for just about a day now, and the company says that over 12,000 submissions have been received. Google confirmed the figures to Marketing Land, which had earlier been reported by Reuters. Google also said that at one point, it had been getting up to 20 […]