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Writer's pictureFahad H

Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas a

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. The next tech innovation to help marketers engage live audiences: Voice Jun 7, 2017 by Malcolm Cox Columnist Malcolm Cox believes audio and voice recognition devices are set to become a marketer’s best friend, helping to target consumers as they’re actively considering what to purchase.

  2. How Apple’s Intelligent Tracking Prevention works & why Google/Facebook could benefit most Jun 7, 2017 by Ginny Marvin The new solution has a 24-hour window that gives highly trafficked properties an even bigger advantage over third-party ad tech.

  3. Beyond SEO: Managing the management Jun 7, 2017 by Casie Gillette You may be an SEO guru, but how are your people skills? Columnist Casie Gillette makes the case that it’s important to know how to deal with people and provides tips for doing so effectively.

  4. Beginners’ guide to Bing Ads management Jun 7, 2017 by John Lincoln Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads.

  5. Instagram’s direct-response Story ads are available for self-serve buys Jun 7, 2017 by Tim Peterson Ads within Instagram’s Stories feed can prompt people to swipe up to visit a brand’s site or install its mobile app.

  6. Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free Jun 7, 2017 by Danny Sullivan Despite less traffic, paid subscriber conversion said to be up fourfold.

  7. Location data predictive of retail store closures Jun 7, 2017 by Greg Sterling inMarket loyalty report suggests which retailers will be the next ones to go.

  8. Two social media attribution models to use instead of single-touch Jun 7, 2017 by Sweta Patel Contributor Sweta Patel walks you through the three main social media attribution models to help you understand which approach will work best for your organization.

  9. Facebook adds templates for Canvas ads, extends iAd-like format to Collections Jun 7, 2017 by Tim Peterson Advertisers can pick from three plug-and-play templates and now use Canvas posts in Facebook’s shoppable Collection ads.

  10. Reducing chaos and stress in email marketing Jun 7, 2017 by Jose Cebrian While email marketing is a powerful way for marketers to communicate, it can also be chaotic. Columnist Jose Cebrian shares tips to help you cope with the stress and get organized.

  11. Apple adds indoor mapping for malls and airports, Do Not Disturb mode Jun 7, 2017 by Greg Sterling Google and Bing have similar indoor mapping initiatives.

  12. Segment can now track users across sites without third-party cookies Jun 7, 2017 by Barry Levine The data connection service is employing a common ID for first-party cookies from a brand’s multiple sites.

  13. Janrain offers one of the first GDPR portals for consumer data management Jun 7, 2017 by Barry Levine The identity management provider’s new Consent Lifecycle Management provides data management screens for visitors to its clients’ sites or apps.


  1. Enterprise Social Media Management Software: A Marketer’s Guide–All new sixth edition! Jun 6, 2017 by Digital Marketing Depot MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide” examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the explosion of ESMMS, plus the latest trends, opportunities and challenges in social media management.

  2. SMX Advanced is almost sold out! Less than 100 tickets left. Jun 6, 2017 by Marketing Land SMX Advanced is in one week. This time next week, your peers (and competitors) will be in Seattle getting actionable SEO and SEM tactics and having conversations with the marketers making the biggest impact in the search world. We’ll be covering the SEO and SEM topics relevant today.

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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