Sep 9, 20146 min read

Marketing Day: Apple iPhone 6, 6 Plus & Watch, YouTube’s Top Ten Ads & Ford Newsjack

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

First Look: Apple Watch Puts Social Media On Your Wrist The Apple Watch, unveiled today in Cupertino will enable users to keep up with their social connections from their wrists. Apple’s not the first to market with a socially enabled watch, but given the company’s history with hardware innovation we wouldn’t bet against them doing it as well or better than its main competition, the […]
YouTube’s Top 10 August Ads: Madden NFL Ranks #1, But Samsung’s The Brand To Beat EA Sports’ “Madden NFL 15″ ad took the No. 1 spot on YouTube’s list of most watched ads in August, earning more than eight-million views. After capturing the No. 1 and No. 3 spots in July, Samsung’s ad for its Galaxy Alpha phone won the brand the No. 4 spot on the top ten list […]
Google Expands Product Ads Footprint With AdSense For Shopping Google has announced its latest play in the product search arena: AdSense for Shopping. The new product brings Google’s image-based product listing ads (PLAs) to third-party retail and commerce sites. Walmart.com is among the limited number of retail sites using AdSense for Shopping. The sponsored ads show related products along the left-hand side of the […]
@Ford Motor Company Takes A Newsjacking Bite Out Of #Applelive Event Ford Motor Company is having some fun with today’s Apple news today with a real-time tweets. Not a bad idea when the eyes of the Internet are tuned to Cupertino for the unveiling of the iPhone 6 and Apple’s entry into the smart watch market. Sure, Apple has cutting edge technology. Ford’s response: “#WeGotThat2″ We’ve […]
Apple iPhone 6 and 6 Plus Announced, As Expected The leaks appear to have been nearly 100 percent accurate. Early into the keynote, Apple came out of the gate quickly announcing the two highly anticipated handsets: the iPhone 6 (4.7 inches) and the iPhone 6 Plus (5.5 inches). Both phones are thinner than the existing iPhones and boast more pixel density and faster CPU performance. […]
Live Blog: Apple’s iPhone 6, iPhone 6 Plus & Apple Watch Event As expected, Apple announced two new iPhones today, as well as a new digital payments system and smartwatch. Below, our live blog of its event, where the iPhone 6, iPhone 6 Plus, Apple Pay and the Apple Watch were revealed. You might find the live stream from Apple itself still available here. In addition, we’ll have […]
In The Marketing Industry’s Machine Age, Who Do You Trust? Welcome to the new marketing machine age! Columnist Kendall Allen explains how human relationships are more important than ever, despite technology’s ascendance.
Rakuten To Buy Ebates For $1 Billion In Cash Japan’s Rakuten Inc. has confirmed it will acquire San Francisco-based Ebates Inc. for roughly $1 billion in cash. The acquisition will bring 2.5 million new customers to Rakuten, which among other ventures, operates a retail marketplace site in the U.S, Rakuten Shopping. That site was previously known as Buy.com when the company purchased it in 2010. […]
4 Profitable Promotions To Attract Holiday Shoppers Offers get attention, but retailers must balance those offers with their need to make a profit. Contributor David Rekuc shares tips for successful holiday promotions.
Roughly 50 Million In U.S. Could Grab iPhone 6 Upgrades Mobile analytics provider Localytics performed an analysis of global iPhone and iPad ownership in anticipation of today’s iPhone 6 announcements. The firm “examined over 100 million iPhone and iPad models” last month to generate its market-share pie charts. What Localytics found is that with 27 percent of iPhone ownership the iPhone 5 was the most common […]
Apple’s iWatch Could Usher In Wearables Era If Apple doesn’t announce its smartwatch tomorrow observers will be shocked. Details remain scarce though there’s plenty of rumor and speculation about what the watch will look like and do. Among them, many believe it will be NFC-enabled and allow people to make payments with their watches. The cost of the Apple wearable device is […]
Stonyfield Enlists Super-Hot Hunks To Convince Women To #CheatOnGreek The Groupe Danone-owned organic yogurt maker targets women who aren’t as fond of Greek yogurt as they think they should be.