Oct 20, 20146 min read

Marketing Day: Apple Earnings Report, Getting Content Marketing Buy-In & Snapchat Ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Apple Earnings: $42.1 Billion, Driven By Nearly 40 Million iPhones Sold

Apple announced fiscal Q4 results. Revenue beat expectations with $42.1 billion and profit of $8.5 billion. A year ago Apple’s quarterly revenue was $37.5 billion. Apple said that 60 percent of its revenue was from outside the US. Here are the top-line hardware numbers: iPhone sales: 39.3 million units iPads: 12.3 million units Macs: 5.52 million units iPod: 2.64 million units The […]

What Should Yahoo Do? Buy More Mobile Reach, Revenue It’s very unlikely that Yahoo can regain its former leadership position in PC display advertising. Google/YouTube, Facebook and others have made that next to impossible. However one area in which Yahoo still has a significant opportunity is mobile. There too it’s behind others but the market is still developing and new enough for it to grab share. […]
TLC’s Cake Boss To Host Interactive Live-Streamed Holiday Cooking Show The cable network turns online to boost brand awareness and loyalty as prime baking season arrives.
Live Blog: The Entertainment Industry & Cross-Platform Marketing Our live blog is below: What can the entertainment industry teach about marketing across platforms ranging from social media to outdoors to TV? That’s the topic of a special panel here at the Variety Entertainment & Technology Summit in Marina del Rey today, and our live blog of it gets going at noon PT. The session is […]
Live Blog: Guardians Of The Galaxy Director James Gunn On Entertainment & Technology Hello from the Variety Entertainment & Technology Summit in Marina del Rey, where Guardians Of The Galaxy director James Gunn will be doing a keynote conversation on the topic. Tune in at 10:30am PT for our live blog, below.
Mobile & Social Ads Power First-Half US Digital Revenues Of $23B [IAB] Today the IAB announced first half ad revenues for the US market of $23.1 billion. This represents modest 15 percent growth over the first half of 2013. Second quarter revenues were $11.7 billion, up from $10.3 billion the previous year. The numbers suggest full-year digital advertising spending of around $49 billion. Roughly 71 percent of revenue is concentrated […]
Native Advertising: Inspired Or Invasive? Columnist Susan Esparza weighs in on native advertising, advising marketers to create ads that provide value to users.
How To Convince Management To Invest In Content Marketing Having trouble convincing your boss of the benefits of content marketing? Columnist Arnie Kuenn has some valuable advice.
Google Gives Stephen Colbert A Half Inch After Comedian Spotlights Bad Info In Search Results Looks like Google heeded Stephen Colbert’s threat, and has manually fixed the quick answer for the comedian’s height, which Colbert pointed out last Wednesday was off by a half inch. “I was horrified to learn that the Google celebrity profile of me lists my height as five-ten,” reported Colbert in his ‘Who’s Attacking Me Now?’ […]
Snapchat’s First Ad Is For The Ouija Movie Snapchat turned to the spirit world — and Hollywood — for its first advertisement. The ephemeral messaging app posted a 19-second trailer for the Ouija movie this afternoon, popping — with a “Sponsored” label — into U.S. Snapchat users’ “Recent Updates” section. It will be available for viewing on Snapchat for the next 24 hours, […]
Google Touts Its Progress In Piracy Battle, Announces New Ad Format & “Pirate” Algorithm Update Against what seems like an almost constant string of accusations that it’s not doing enough to prevent online piracy, Google today touted recent progress on that front today with an updated version of its How Google Fights Piracy document and new anti-piracy efforts in its search results. The 26-page document, first published in 2013, outlines […]
Snapchat Will Run Its First Ad This Weekend. Watch Before It Disappears Snapchat, the popular disappearing photo and video messaging service, announced today that it will run its first in-app advertisement this weekend. And in keeping with its edgy corporate ethos, it says it’s doing it because it needs the cash, but isn’t going to force ads on anyone. “Understandably, a lot of folks want to know […]