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Marketing Day: Apple Earnings, Amazon Echo & Pinterest’s “Marketing Developer Partners”

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Apple Beats Expectations With $58 Billion In Revenue, Sells 61 Million iPhones The iPhone 6 is the force that continues to power huge quarters for Apple.

  2. Up Close With Amazon Echo: It’s Early, But This Personal Assistant Shows Promise Comparisons to Siri, Cortana and Google Now don’t fit. Echo isn’t as developed as those and serves an entirely different use case.

  3. WordPress Issues 4.2.1, Another Critical Security Update The second security update in a week is now available.

  4. Act Now: SMX Advanced Early Bird Rates Expire Saturday Search Engine Land’s SMX Advanced rates increase at the end of the day Saturday! Register now, save $200 and guarantee your seat at the search marketing conference of the year.

  5. Brand Alignment And Content Strategy: Synergies That Sell Columnist Jayson DeMers outlines the steps you can take to ensure your branding and content efforts are working hand in hand to help drive sales.

  6. Google Plus Is Small, But Still Not Dead Yet Despite the “near death” rumors, Google+ still has plenty of life left, and Google has no current plans to dismember it, believes columnist Mark Traphagen.

  7. Pinterest Launches “Marketing Developer Partners” Program Pinterest gives content publishing API access to 10 companies that offer social media management tools and services.

  8. How To Turn Data Into Dollars: 3 Stages To Activate Your Data It’s not just about collecting data. You need to know how to activate that data to extract value from it. Columnist David Booth explains how.

  9. Facebook “Evaluating” Whether To Make Apple Watch App During the Apple Watch product launch, an example of Facebook on the Apple Watch made social media addicts drool. Now that the watch is here, a Facebook app is nowhere to be found.

  10. How To Use Twitter & Instagram On The Apple Watch; Facebook Is MIA Don’t expect to create much social media content to share on the Apple Watch. However, it does support bite-size consumption, including liking Instagram images and retweeting tweets.

  11. Plum Organics’ #ParentingUnfiltered Campaign Eschews Unrealistic Portrayal Of Parenthood For Blunt Realism The organic baby food brand aims to tell Millennial parents that it’s OK to be imperfect.

  12. Chrome Notifications, “The Physical Web” And Google’s War On Apps From day one Google has hated apps. It grudgingly built them because the iPhone and the culture of smartphones forced the company to. Now with Chrome notifications it has taken a very self-conscious step toward making apps less “essential.”

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

  1. Italian Eyewear Maker Luxottica Working on New Version of Google Glass, Wall Street Journal

  2. “It’s Alive!”: Apps That Feed Back Accessibly, www.smashingmagazine.com

  3. Branded vs. centralized ordering apps: Will Chipotle tip the scales?, www.mobilecommercedaily.com

  4. Do Consumers Even Know What They Want from Wearables?, www.emarketer.com

  5. How Much Has the”Local Market” Really Changed?, screenwerk.com

  6. Inside AEG’s mobile-first plan to ‘own the fan journey’, digiday.com

  7. Kochava First to Support Apple Watch for Brands’ Mobile App Measurement and Tracking, www.mobilitywire.com

  8. Programmatic Advertising Is Zooming In on Local – Will News Sites Be Ready?, streetfightmag.com

  9. Traffic methods for mobile commerce, www.mobilecommercedaily.com

  10. Watching and Waiting: Only 22 Percent Apple Watches Shipped First Weekend, intelligence.slice.com

  11. Wearable Innovation Management, usabilitygeek.com

Social Media

  1. Google Apparently Testing ‘Collections’ For Followable, Curated Content Sets On Google+, www.androidpolice.com

  2. 7 Tips for Getting Started With Twitter Marketing, www.socialmediaexaminer.com

  3. Bringing Your Marketing Efforts to the Next Level with LinkedIn, www.compukol.com

  4. Engineering Director Lars Rasmussen Leaving Facebook, techcrunch.com

  5. Facebook Preps Developers for New Facebook Login April 30, www.adweek.com

  6. Facebook’s Sandberg 2014 Compensation Shrank Slightly, www.wsj.com

  7. Four ways to build summer movie buzz on Twitter, www.twitter.com

  8. How to Find Your Fans on Facebook but Connect with Them on Snapchat, www.convinceandconvert.com

  9. Instagram Gets Emoji Hashtags And 3 New Filters, Future Filters To Arrive Faster, TechCrunch

  10. Introducing Video Calling in Messenger, newsroom.fb.com

  11. Pinterest Analytics: 6 Tools to Drive Improved Performance, www.razorsocial.com

  12. RIP Twitter’s “Timeline Views” – What Metric Will Replace It?, blogs.wsj.com

  13. Social ROI: how to measure the value of social media, econsultancy.com

  14. This One Secret Will Let You Post From Instagram to Twitter – The Right Way, www.adweek.com

  15. Top 9 Facebook Marketing Questions Answered, www.socialmediaexaminer.com

  16. Updates Coming Soon for Linkedin Users, simplymeasured.com

  17. Using Third-Party Social Publishing Tools Has no Effect on Reach, www.socialbakers.com

  18. Why Live Social Media Feeds are the Future of Email + Social, blog.movableink.com

  19. Why You Shouldn’t Try to Be Everywhere in Social Media, www.convinceandconvert.com

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