Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Twitter Updates Rules To Fight Abusive Behavior Dec 29, 2015 by Matt McGee
Months after ex-CEO Costolo said company “sucks” at dealing with abuse, Twitter finally calls out specific types of user behavior that won’t be tolerated.
3 PPC Trends And Tactics You Can’t Ignore In 2016 Dec 29, 2015 by Pauline Jakober
Columnist Pauline Jakober discusses what she believes will be big in paid search in 2016, with a look back at some of this past year’s biggest developments.
Planning For SEO Success In 2016 Dec 29, 2015 by Marcus Miller
What strategies are you employing to help guide your digital marketing efforts? Columnist Marcus Miller shares some of his favorite methodologies for strategic planning.
Email Marketing In 2015: The Most Popular Columns Of The Year Dec 29, 2015 by Pamela Parker
Gmail Sponsored Promotions, improving deliverability and boosting response rates were among the topics that captured readers’ attention in 2015.
A Mobile-First Future: Our Top Mobile Marketing Columns Of 2015 Dec 29, 2015 by Desiree Everts DeNunzio
From Google’s mobile-friendly algorithm to the hottest business apps, our contributors covered the topics that mattered the most to mobile marketers in 2015. Check out what caught our readers’ attention.
7 Email Marketing Predictions For 2016 Dec 29, 2015 by Chad White
What’s ahead for email marketers in 2016? From responsive design to an Apple voice-controlled headset, columnist Chad White shares his thoughts on what the future holds for email marketing.
5 CMOs Who Are Turning To LinkedIn For Increased Brand Engagement Dec 29, 2015 by Amy Gesenhues
CMOs from Xerox, Wiley, XOJET, G2 Crowd and Lithium share how their brands are taking advantage of LinkedIn’s marketing tools.
Report: Apple Had 50% Of All Device Activations Over 2015 Holiday Season Dec 29, 2015 by Barry Schwartz
Flurry reports that Apple had about half of all device activations over the holidays, also breaking down device types and app installs.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
15 Google Analytics Alternatives, Small Business Trends
Blogs & Blogging
Building Your Blog For 2016, Mack Collier
Business Issues
2015: The year Twitter hit the wall, The Guardian
Twitter Hires New VP Of Diversity And Inclusion From Apple, TechCrunch
Content Marketing
How To Prove Content Marketing ROI For Your Business, www.jeffbullas.com
Conversion Optimization
The Power of Defaults in Conversion Optimization, ConversionXL
Display & Contextual Advertising
Domaining
7 Domain Name Considerations, www.searchenginepeople.com
Deluxe’s Aplus.net Jumps On Pre-Owned Domain Trend, Small Business Trends
E-Commerce
Meet Wish, the $3 Billion Shopping App That Sells $15 Smartwatches, recode.net
Bad weather piles on e-commerce delivery delays, Internet Retailer
Walgreens wins as the fastest e-commerce site during the holiday season, Internet Retailer
MarTech
The Best Resources for Account-Based Marketing, KISS Metrics
Mobile Bootcamp Part IV: Effectively monetize your app, googledevelopers.blogspot.com
Mobile/Local Marketing
Global mobile: why 2016 is the global tipping point for the mobile economy, www.tune.com
Target spotlights aisle-specific mobile coupons via in-store signage, Mobile Commerce Daily
Why messaging apps saw the biggest mobile wins in 2015, www.mobilemarketer.com
Social Media
14 Amazing Social Media Customer Service Examples (And What You Can Learn From Them), blog.bufferapp.com
How to Handle Customer Complaints Via Social Media, Social Media Examiner
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