Feb 22, 20166 min read

Marketing Day: App Indexing, The Mobile Gap & Google Removes Ads From Right Side Of Desktop

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Boomtrain Launches Simplified Editor For Emails Tuned By Machine Learning Feb 22, 2016 by Barry Levine It’s the same machine learning as before, the company says, but now a marketer can employ it without using developers.
Pew Survey: 51% Of Americans Say Apple Should Unlock San Bernardino iPhone Feb 22, 2016 by Danny Sullivan Even iPhone owners show high support, 47% favoring unlocking to 43% who do not.
Content Marketing That Drives Conversions Feb 22, 2016 by Digital Marketing Depot Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can marketers produce, distribute and optimize well-defined content assets to create deeper prospect engagement and contribute to business goals and bottom-line results?
App Indexing & The New Frontier Of SEO: App Packs & App Store Search Feb 22, 2016 by Emily Grossman In this third and final installment of a series on app indexing and how it impacts search engine optimization, contributor Emily Grossman discusses how to rank apps in Google search results, as well as in Google Play and the iTunes App Store.
Are Dynamic Search Ad Varieties A Waste Of Your Time? Feb 22, 2016 by Carrie Albright Columnist Carrie Albright explores the various types of dynamic ads available to search marketers to help you decide which (if any) may be right for you.
The Mobile Gap: The Disconnect Between Mobile Behavior And Ad Spending Feb 22, 2016 by James Green Columnist James Green believes mobile ad spending needs to catch up with the rise of mobile innovations and consumers’ mobile behavior.
Inbound Marketing Fundamentals, Part 2: Customizing Your Content For Your Clients & Customers Feb 22, 2016 by Daniel Faggella In part 2 of this series, columnist Daniel Faggella discusses how to get results from all the stages of inbound marketing by creating content that speaks to everyone in your audience.
Amazon Raises Cost Of Minimum Spend For Free Shipping Feb 22, 2016 by Greg Sterling Company’s higher threshold for non-book order free shipping may be an effort to drive more Prime memberships.
7 Email Trends That Should Die In 2016 Feb 22, 2016 by Tamar Weinberg Looking to step up your email marketing this year? Columnist Tamar Weinberg discusses some outdated trends that you should immediately shelve if you want your email marketing to shine.
AOL Expands Rich Media Ads To MSN And Millennial Media Feb 22, 2016 by Ginny Marvin Multiple premium ad formats are now available in-app for the first time through Millennial’s network and on MSN sites in multiple markets.
UserCare Launches App Customer Service That Is Tailored For Each User Feb 22, 2016 by Barry Levine The Mountain View, California-based startup provides event tracking, user profiles, incentives and messaging for segmenting and nurturing customers.
Fluent Teams With LiveRamp To Extend Custom Audience Targeting Beyond The CRM Feb 22, 2016 by Ginny Marvin AudienceNow for LiveRamp will allow marketers to use Fluent’s first-party custom audience sets for targeting across channels, including display, mobile, social, video and addressable television.
Marketers: Here’s A Free, No-Programming Toolkit For Virtual Reality & Augmented Reality Feb 22, 2016 by Barry Levine Startup WakingApp is officially launching its platform today in an open beta, following six months of testing and hundreds of demo projects by agencies and others.
Mobile Carrier 3 Plans To Block Ads In UK And Italy, More Countries Could Follow Feb 19, 2016 by Greg Sterling Ad blocking is an issue that’s not going away. Further evidence of this is that today the carrier Three, in the UK and Italy, announced that it was going to roll out ad blocking “at the network level.”
Google Removing Ads From Right Side Of Desktop Search Results Feb 19, 2016 by Matt McGee Instead of showing ads on the right side of desktop search results, Google says it will show a fourth ad above search results, but only for “highly commercial queries.”
With The Physical Web, You Become The Search Engine Feb 19, 2016 by Barry Levine If Google’s initiative catches on, digital marketing will need to expand beyond targeting users, to targeting the physical world.