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Marketing Day: App Annie acquires AppScotch, fighting ad fraud & Google Analytics 360

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Lord & Taylor Instagram campaign crosses the line, retailer gets spanked by FTC Mar 15, 2016 by Greg Sterling Failure to disclose paid “influencer” campaign brings FTC settlement, draws censure.

  2. App data firm App Annie adds advertising analytics with AppScotch acquisition Mar 15, 2016 by Barry Levine The San Francisco-based provider’s third acquisition in two years will help boost the capabilities of its upcoming Intelligence product.

  3. Is modern SEO more than the sum of independent parts? Mar 15, 2016 by Jayson DeMers Columnist Jayson DeMers asserts that what we think of as SEO is actually just a combination of different customer experience strategies woven together to create the best online presence possible.

  4. Google Posts are going to kill (at) local SEO Mar 15, 2016 by Andrew Shotland Columnist Andrew Shotland discusses the impact Google Local Business Cards may have on local businesses and local SEO. Will they help, or will they hurt?

  5. Fight ad fraud through innovation… just like the ancient Greeks Mar 15, 2016 by Merrily McGugan The ad industry needs its own Trojan horse to battle ad fraud. Columnist Merrily McGugan outlines three innovative techniques to help marketers win the fight.

  6. Sprout Social’s Landscape optimizes images for the social web Mar 15, 2016 by Tamar Weinberg Sprout Social launches Landscape, a free tool that resizes images for 7 social networks.

  7. How live audiences in real-time marketing are key to programmatic success Mar 15, 2016 by Melody Gambino Columnist Melody Gambino believes it’s time for brands to stop annoying consumers with bad retargeting, and instead drive engagement with live, always-fresh audience insights.

  8. Content marketing and personal branding go hand-in-hand Mar 15, 2016 by Rebecca Lieb How do you successfully build your personal brand? Columnist Rebecca Lieb says it all comes down to content marketing and ensuring that the content that represents you adds value.

  9. Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments” Mar 15, 2016 by Barry Levine The enterprise-oriented platform includes the tech giant’s first DMP and three other new tools, plus new versions of Google Analytics Premium and of the attribution product, Adometry.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

  1. A Tale of Two Heatmaps and Analytics, www.webanalyticsworld.net

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Domaining

E-Commerce

  1. 4 Shopping Apps to Keep Small Business Retailers Ahead of the Competition, blogs.constantcontact.com

  2. 5 Solutions to Boost Ecommerce Revenue and Customer Engagement, multichannelmerchant.com

  3. 6 ways to disrupt shopping cart abandonment, www.mobilecommercedaily.com

  4. Amazon files patent for payment-by-selfie tech, www.retaildive.com

  5. Groupon launches new Merchant app that puts the daily deal front and center, techcrunch.com

  6. How can e-retailers battle abandoned shopping carts?, www.internetretailer.com

  7. How Retailers Will Survive In The Amazon Era, www.fastcodesign.com

  8. How ZALORA’s Product Page Optimization Grew Checkouts By 12.3%, vwo.com

  9. The Rise of Social Media in Online Retail, multichannelmerchant.com

  10. The Science and Strategy of Building Social Proof for Your Ecommerce Store, blog.crazyegg.com

  11. What Are Subscribers Buying From Amazon’s Prime Now?, www.emarketer.com

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 5 Effective Options For B2B Advertising on Social Media, www.komarketingassociates.com

  2. 5 Ways to Partner With Influencers on Snapchat, www.socialmediaexaminer.com

  3. An exclusive look at how the First Lady mastered social media, www.theverge.com

  4. Birdy Ben on Bringing Playful Animation to Instagram Feeds, www.facebook.com

  5. Demographic Targeting Is Becoming Less Effective on Social, www.adweek.com

  6. Facebook Sees Big Growth in Asia Despite Free Basics Controversy, blogs.wsj.com

  7. Four Social Media Game-Changers to be on the Lookout For, www.problogger.net

  8. How to allocate social media budgets as options grow, www.mobilecommercedaily.com

  9. How to Make Twitter Actually Useful, www.wsj.com

  10. How to Promote Pins Using Pinterest Ads Manager, blog.bufferapp.com

  11. How to Successfully Target a Niche Facebook Audience, www.socialmediaexaminer.com

  12. How to Use Social Media to Delight Customers Across 11 Brands, www.convinceandconvert.com

  13. How To Use Tailwind To Explode Your Pinterest Account, blog.tailwindapp.com

  14. Instagram Hits 11-Month Low: Growth Down 93% And Engagement Down 70%, locowise.com

  15. Instagram Update Displays Exact Dates of Posts, www.adweek.com

  16. Luxury marketers bullish on Instagram, wary of Snapchat, www.retaildive.com

  17. Stop Being So Antisocial on Social Media, www.cmswire.com

  18. The Ultimate Guide to Marketing Your Twitter Event, www.jeffbullas.com

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