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Marketing Day: AOL Launches ONE, How To Do Blogger Outreach & Developing A Content Strategy

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Millennial Employment Effort Shows Job Applicants’ Reactions When It’s Suggested They Sell Drugs, Get Pregnant, Hotwire A Car The campaign for charity Circle aims to dispel stereotypes and help Millennials get a job.

  2. SPONSOR MESSAGE: Bizible, B2B Paid Search Attribution Software Company Launches Agency Program Media managers aid in the growth and effectiveness of marketing campaigns for many successful companies. However, for companies using a CRM, understanding return-on-ad-spend can be a huge challenge.

  3. AOL Launches ONE To Allow Advertisers To Manage And Measure Programmatic Across All Screens Existing point solutions will roll up into a unified programmatic platform while still giving advertisers access to third-party solutions.

  4. What Is Blogger Outreach & How Do I Do It? Bloggers and social media mavens are the dominant tastemakers these days. Columnist Tamar Weinberg explains how to approach and employ these key influencers in your marketing.

  5. Steps Toward Developing A Content Strategy Columnist Rebecca Lieb details the critical steps organizations should take to map out a clear content strategy to govern their content marketing.

  6. Google Maps Shows Edward Snowden In The White House A sign that the whistleblower and President Obama are talking? No. Ironically, it’s likely due to a security failure with how Google monitors local listings.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 7 Takeaways From Social Media Marketing World 2015, www.socialmediaexaminer.com

  2. 91 Leading Social Networks Worldwide, www.practicalecommerce.com

  3. Game of Thrones is Back and Killing it on Twitter, www.socialbakers.com

  4. Hard Numbers for the Activity on Google Plus, www.stonetemple.com

  5. How McLaren Drove Buzz at #NYIAS, simplymeasured.com

  6. How to Optimize Your Facebook Content for Better Referral Traffic, simplymeasured.com

  7. Instagram carousel ads gain traction as social content marketing gets more visual, econsultancy.com

  8. Instagram Takes Another Step Toward E-Commerce, www.adweek.com

  9. Quick Tips for Perfecting Your Instagram Strategy, www.marketingprofs.com

  10. REPORT: Facebook Advertisers Warming Up to New Offerings, www.adweek.com

  11. Rise of the Social Geeks: the Evolution of Social Media Marketing, www.adknowledge.com

  12. Small Businesses Are So-So About Social, www.emarketer.com

  13. Snapchat Is No Longer Selling Brand Stories, Its Original Ad Unit, recode.net

  14. Social Insights on Top 40 Enterprise Innovators on Twitter, www.adweek.com

  15. Social Media Launches First Three US Presidential Candidates, www.webinknow.com

  16. TellUsYourStory Tumblr Reveals the Tone-Deaf Social Media Strategy Brands Use Way Too Much, contently.com

  17. The Most Creative Hashtag Campaigns of 2015 (so Far), simplymeasured.com

  18. The Sticking Point with Social Collaboration Tools, www.cmswire.com

  19. Twitter’s new home page: Can it help the social network appeal to non-tweeters?, www.slate.com

  20. What USA Today Sports learned covering the Final Four on Periscope and Snapchat, Nieman Journalism Lab

  21. What’s new on reddit: Announcing Upvoted Weekly, www.redditblog.com

  22. Where to Steal Ideas for Your Next Social Media Campaign, unbounce.com

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