Marketing Day: AOL Launches ONE, How To Do Blogger Outreach & Developing A Content Strategy

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Millennial Employment Effort Shows Job Applicants’ Reactions When It’s Suggested They Sell Drugs, Get Pregnant, Hotwire A Car The campaign for charity Circle aims to dispel stereotypes and help Millennials get a job.

2. SPONSOR MESSAGE: Bizible, B2B Paid Search Attribution Software Company Launches Agency Program Media managers aid in the growth and effectiveness of marketing campaigns for many successful companies. However, for companies using a CRM, understanding return-on-ad-spend can be a huge challenge.

3. AOL Launches ONE To Allow Advertisers To Manage And Measure Programmatic Across All Screens Existing point solutions will roll up into a unified programmatic platform while still giving advertisers access to third-party solutions.

4. What Is Blogger Outreach & How Do I Do It? Bloggers and social media mavens are the dominant tastemakers these days. Columnist Tamar Weinberg explains how to approach and employ these key influencers in your marketing.

5. Steps Toward Developing A Content Strategy Columnist Rebecca Lieb details the critical steps organizations should take to map out a clear content strategy to govern their content marketing.

6. Google Maps Shows Edward Snowden In The White House A sign that the whistleblower and President Obama are talking? No. Ironically, it’s likely due to a security failure with how Google monitors local listings.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Reports: EU To File Formal Antitrust Charges Against Google This Week

2. Identify and Eliminate Your R.O.T. Content – April 23 Webcast

3. Bing Ads Launches iOS Mobile App For iPhone And iPad

4. Using Competitive Links To Inform Your SEO Strategy

5. Real Marketing In SEO: Building Links For Your Audience

6. Flickr Testing Improved Search Experience [PHOTOS]

7. Yahoo Has Their Own Knowledge Graph, Not Without Their Own Embarrassing Issues

8. When Was The First Mail Delivered Via The Pony Express? Google Logo Game Lets You Ride Your Way To The Answer

Online Marketing News From Around The Web:

Analytics

1. Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist), www.marketingprofs.com

2. Are Attention Metrics the Future?, adage.com

3. Beyond Lead Scoring: Accelerate Revenue Growth by Using Predictive Analytics, www.marketingprofs.com

Blogs & Blogging

1. 15 Places You Should Be Sharing Your Blog Posts, www.searchenginejournal.com

2. How to Hack Your Efficiency with an Agile Blog Planning Process, www.convinceandconvert.com

Business Issues

1. Apple Buys Israeli Camera-Technology Company LinX, www.wsj.com

2. Google has patented the ability to control a robot army, qz.com

3. Skype For Business Begins Rolling Out Publicly Today, techcrunch.com

Content Marketing

1. 35+ Research Tools to Take Your Content Ideas Further, blog.bufferapp.com

2. 4 Steps to Manage Your Content Workflow, www.searchenginejournal.com

3. Inside ANZ’s Awesome Finance Content Marketing, contently.com

4. Is There a Future in Content Marketing?, www.cmswire.com

5. Mediacorp Unveils New Unit for Native Advertising to Deliver Better Content, www.martechadvisor.com

6. Turn User-Generated Content Into Undeniable, Glorious Connections, contentmarketinginstitute.com

7. Why We Removed Webinars From Our Content Strategy, pushingsocial.com

Conversion Optimization

1. Boost Online Lead Gen With These 4 Secrets, www.convinceandconvert.com

2. Digital Marketing Tips: Do You Have a Traffic or a Conversion Problem?, www.jeffbullas.com

Copywriting, Design & Usability

1. How Difficult Is It to Design User Experience?, usabilitygeek.com

2. How to Create a Website that Builds Credibility and Makes it Easy to Sell Your Services, blogs.constantcontact.com

3. How to Succeed as an Experience Designer in Advertising Agencies, uxmag.com

4. Top 10 Giant Site Audit FAILs, www.sempdx.org

Domaining

1. The Domain Name Explosion: What Do Internet Users Think?, www.emarketer.com

E-Commerce

1. eBay hires Home Depot’s former e-commerce chief, www.internetretailer.com

2. eBay VERO Process: An Explanation for Rights Holders, www.dnaresponse.com

3. Etsy Vendors to Get a Piece of IPO, www.wsj.com

4. Groupon Re-thinks Its Ambitious SMB Platform, blog.biakelsey.com

5. Inbound Lead Generation: eCommerce Marketing’s Missing Link, moz.com

6. Prime numbers: Amazon keeps adding products and services, www.internetretailer.com

7. Thought Catalog tiptoes into commerce, digiday.com

8. What Do Shoppers Want from Loyalty Programs?, www.emarketer.com

Email Marketing

1. 5 Ways to Welcome Email Subscribers Into Your Program, blog.returnpath.com

2. How We Send Big Campaigns Fast, blog.mailchimp.com

3. How You Can Cope With Email Overload, www.cmswire.com

General Internet Marketing

1. 4 Steps to Creating a Killer Marketing Plan Today, smallbiztrends.com

2. New Inernet Marketing Agency? Ask These Questions First, www.goinflow.com

3. The Dos and Don’ts of Marketing Warfare, www.verticalresponse.com

4. The Single Most Important Reason Why You Should Start a Podcast, www.copyblogger.com

Internet Marketing Industry

1. ClickTale to Expand North American Footprint with West Coast Headquarters, www.clicktale.com

2. Coull In-App SDK Gives Every App Publisher in the World Access to Video Advertising, www.prnewswire.com

3. hybris and Portaltech Reply to Build Specialised Omni-Channel Customer Engagement and Commerce Solution, www.hybris.com

4. Liveclicker Announces Record Growth as Leading Brands Choose RealTime Email, www.prweb.com

5. Synthesio and Marketo Announce Strategic Integration With Synthesio’s Global Social Intelligence Platform, money.cnn.com

MarTech

1. 3 Ways Marketing Automation Boosts Business Efficiency, www.cmswire.com

2. 7 Pieces of Tech That Will Make You More Productive, contently.com

3. CMOs are ‘some of the most impressive execs in the history of business’, venturebeat.com

4. Movable Ink’s Vivek Sharma Shares Marketing Tech Tips, blog.movableink.com

Mobile/Local Marketing

1. 5 Ways You’re Doing Mobile Wrong, streetfightmag.com

2. Forget Mobile: Location is the New Category for Marketers, streetfightmag.com

3. Foursquare Unleashes Location Data for Cross-Mobile Ad Targeting, www.adweek.com

4. Google Play’s New Program “Designed For Families” Will Highlight Pre-Approved, Kid-Safe Apps, techcrunch.com

5. Mobile ticketing transaction volume to double by 2019, www.mobilecommercedaily.com

6. Putting Mobile Back End As A Service Into Practice, www.smashingmagazine.com

7. Second screen is where content creators will succeed or fail, www.mobilemarketer.com

8. The World Wide Web In Your Messenger, blog.kik.com

9. These 3-D Mobile Ads Are Grabbing Brands’ Attention, www.adweek.com

Social Media

1. 7 Takeaways From Social Media Marketing World 2015, www.socialmediaexaminer.com

2. 91 Leading Social Networks Worldwide, www.practicalecommerce.com

3. Game of Thrones is Back and Killing it on Twitter, www.socialbakers.com

4. Hard Numbers for the Activity on Google Plus, www.stonetemple.com

5. How McLaren Drove Buzz at #NYIAS, simplymeasured.com

6. How to Optimize Your Facebook Content for Better Referral Traffic, simplymeasured.com

7. Instagram carousel ads gain traction as social content marketing gets more visual, econsultancy.com

8. Instagram Takes Another Step Toward E-Commerce, www.adweek.com

9. Quick Tips for Perfecting Your Instagram Strategy, www.marketingprofs.com

10. REPORT: Facebook Advertisers Warming Up to New Offerings, www.adweek.com

11. Rise of the Social Geeks: the Evolution of Social Media Marketing, www.adknowledge.com

12. Small Businesses Are So-So About Social, www.emarketer.com

13. Snapchat Is No Longer Selling Brand Stories, Its Original Ad Unit, recode.net

14. Social Insights on Top 40 Enterprise Innovators on Twitter, www.adweek.com

15. Social Media Launches First Three US Presidential Candidates, www.webinknow.com

16. TellUsYourStory Tumblr Reveals the Tone-Deaf Social Media Strategy Brands Use Way Too Much, contently.com

17. The Most Creative Hashtag Campaigns of 2015 (so Far), simplymeasured.com

18. The Sticking Point with Social Collaboration Tools, www.cmswire.com

19. Twitter’s new home page: Can it help the social network appeal to non-tweeters?, www.slate.com

20. What USA Today Sports learned covering the Final Four on Periscope and Snapchat, Nieman Journalism Lab

21. What’s new on reddit: Announcing Upvoted Weekly, www.redditblog.com

22. Where to Steal Ideas for Your Next Social Media Campaign, unbounce.com

Video

1. Adobe Teams Up With Akamai To Tackle Video Ad Insertion Blips, adexchanger.com

2. Inside Today.com’s original digital video strategy, digiday.com

3. Navigate YouTube in 15 more languages, www.engadget.com