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Writer's pictureFahad H

Marketing Day: ANA & IAB standards, Facebook Stories for Pages and Oculus Connect day 2

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

In a letter to the Coalition for Better Ads, the industry groups make their case for adoption and enforcement of ‘The Better Ads Experience Program’, in part to provide a ‘safe harbor’ from browsers.


Facebook won’t offer a way for brands to promote their Stories as ads yet, but for now it doesn’t need to.


The new features are now generally available for TrueView in-stream and bumper ads.


Oculus CTO and gaming legend John Carmack takes the stage for today’s keynote.


Social media marketers can’t afford to ignore in-person experiences. Columnist Blaise Lucey discusses how brands can merge online and offline experiences to increase their social audience’s engagement.


  1. 3 ways to leverage location this holiday season Oct 12, 2017 by Michael Della Penna

With most shoppers still choosing physical stores for their holiday shopping, marketers need to bridge the gap between online and offline. Columnist Michael Della Penna explains how combining location and offline insights can help.


Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

The Open Measurement SDK, and a later API for websites, seeks to create one industry-wide data stream for viewability stats.


  1. How do you hire a marketing technologist? Oct 12, 2017 by Ginny Marvin

Employers and candidates may not even be speaking the same language in this emerging sector. So how do you stand out and connect with top talent in a competitive market?


The company said this is the first ad app that enables campaign management across a range of channels.


Called Clean Score, it’s the first entry into traffic fraud monitoring by this division of mobile ad network AdTheorent.


  1. Unbundling the ad server Oct 12, 2017 by Victor Wong

The great ad server as we knew it is no more. Contributor Victor Wong takes a look at the evolution of the ad server and what we should expect to see in the future.


Online Marketing News From Around The Web:

Business Issues

Content Marketing

Internet Marketing Industry

Mobile/Local Marketing

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