Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
4As, ANA & IAB push self-regulatory digital ads standards program Oct 12, 2017 by Ginny Marvin
In a letter to the Coalition for Better Ads, the industry groups make their case for adoption and enforcement of ‘The Better Ads Experience Program’, in part to provide a ‘safe harbor’ from browsers.
Facebook opens up Stories to Pages so that someone will use the feature Oct 12, 2017 by Tim Peterson
Facebook won’t offer a way for brands to promote their Stories as ads yet, but for now it doesn’t need to.
YouTube location extensions & in-store visits measurement come out of beta Oct 12, 2017 by Ginny Marvin
The new features are now generally available for TrueView in-stream and bumper ads.
Live from Facebook-owned Oculus’s annual VR conference: Day 2 Oct 12, 2017 by Tim Peterson
Oculus CTO and gaming legend John Carmack takes the stage for today’s keynote.
The latest social media craze for marketers: Going offline Oct 12, 2017 by Blaise Lucey
Social media marketers can’t afford to ignore in-person experiences. Columnist Blaise Lucey discusses how brands can merge online and offline experiences to increase their social audience’s engagement.
3 ways to leverage location this holiday season Oct 12, 2017 by Michael Della Penna
With most shoppers still choosing physical stores for their holiday shopping, marketers need to bridge the gap between online and offline. Columnist Michael Della Penna explains how combining location and offline insights can help.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
IAB Tech Lab issues first software: A universal SDK for viewability Oct 12, 2017 by Barry Levine
The Open Measurement SDK, and a later API for websites, seeks to create one industry-wide data stream for viewability stats.
How do you hire a marketing technologist? Oct 12, 2017 by Ginny Marvin
Employers and candidates may not even be speaking the same language in this emerging sector. So how do you stand out and connect with top talent in a competitive market?
Adobe Ad Cloud’s first app lets marketers manage ad campaigns Oct 12, 2017 by Barry Levine
The company said this is the first ad app that enables campaign management across a range of channels.
Barometric launches a free tool to spot fraudulent web traffic Oct 12, 2017 by Barry Levine
Called Clean Score, it’s the first entry into traffic fraud monitoring by this division of mobile ad network AdTheorent.
Unbundling the ad server Oct 12, 2017 by Victor Wong
The great ad server as we knew it is no more. Contributor Victor Wong takes a look at the evolution of the ad server and what we should expect to see in the future.
Online Marketing News From Around The Web:
Business Issues
Content Marketing
Internet Marketing Industry
Mobile/Local Marketing
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