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Marketing Day: An E-Commerce Report, Bitly Adds New Tool & The Product Search Battle

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Mobile Marketer Ubimo Adds Politics As A Data Layer For Ad Targeting Nov 17, 2015 by Barry Levine Tel Aviv-based firm sees the political character of a precinct as being useful targeting info for a marketing, as well as a political, campaign

  2. E-Commerce Activity Climbing, While Electronics Top Non-Branded Search Terms Nov 17, 2015 by Pamela Parker TVs, laptops and home decoration dominated online shoppers’ minds as they browsed and bought in higher numbers last week.

  3. Bitly Launches Tool For Channelizing Its Short Links Nov 17, 2015 by Barry Levine Called Bitly Campaigns, it allows marketers to create and track links across multiple channels, instead of makeshift tracking in Excel.

  4. Most Social Media Management Tools Still Lack “Emergency Stop” Button For Times Of Tragedy Nov 17, 2015 by Martin Beck All agree that brands should stop promotional messages in the immediate aftermath of tragic events, but most management dashboards don’t have a simple way to pause posting.

  5. 5 Days. 5 Small Marketing Wins. 5 Minutes Each. Nov 17, 2015 by Patrick Armitage Don’t underestimate the value of a quick win. Columnist Patrick Armitage outlines five quick and easy things you should be doing to improve your motivation and marketing expertise.

  6. Auto-Tune for Marketing: Tips For Using Analytics To Plan, Execute And Adjust Your Marketing Strategy In Real Time Nov 17, 2015 by Joshua Reynolds How can you keep your marketing strategy in tune when the industry is shifting so quickly? Columnist Joshua Reynolds has some tips for how to adjust and change course ahead of time so that you’ll always be prepared.

  7. The Product Search Battle: Has Google Shopping Been More Successful Against Amazon Than Google Lets On? Nov 17, 2015 by Ginny Marvin New data offer a different perspective the Amazon-Google battle for product search.

  8. Why Digital Marketing Should Join The Sharing Economy Nov 17, 2015 by Mike Sands As the sharing economy gains steam, columnist Mike Sands says it’s set to disrupt digital marketing and how marketers use their engagement data.

  9. How To Stay On Top Of Content, PR And Performance Nov 17, 2015 by Jim Yu By joining forces, PR and content marketing can hugely benefit one another. Columnist Jim Yu discusses five ways to ensure that your PR and content marketing teams are working together cohesively.

  10. Here’s How Marketing Tech Is Different This Holiday Season Nov 16, 2015 by Barry Levine Three marketers tell us what new trends and tools they’re seeing in actual use this year, compared to last.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

  1. 4 ways e-retailers can use holiday data to boost sales year-round, www.internetretailer.com

  2. 5 Ecommerce Trends That Will Be Game Changers in 2016, multichannelmerchant.com

  3. 5 Lessons B2B Marketers Can Learn from Successful E-Commerce Solutions, www.komarketingassociates.com

  4. 6 ways to improve the checkout experience, www.mobilecommercedaily.com

  5. 7 Merchandising Lessons from Top Online Retailers, www.practicalecommerce.com

  6. Borrow B2C Website Features to Enhance Your B2B Ecommerce Site, multichannelmerchant.com

  7. Fraud rates on online transactions seen up during holidays: study, www.reuters.com

  8. Getting E-Commerce Site Structure Right, www.searchenginepeople.com

  9. Millennials More Interested in Same-Day Delivery from Online Retailers, multichannelmerchant.com

  10. Online shopping experiences: The good, the bad & how to find your focus, econsultancy.com

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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