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Marketing Day: An E-Commerce Benchmark Report, Paid Search In 2015 & Adobe’s New Graphics

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Google Search Executive Tamar Yehoshua Joins RetailMeNot Board, Raising Eyebrows Dec 22, 2015 by Greg Sterling Deals aggregation site RetailMeNot (RMN) appointed Google search executive Tamar Yehoshua to its board of directors. Some have suggested this is a conflict of interest, given RMN’s dependence on Google SEO for traffic.


  1. State Of E-Commerce Benchmark Report Dec 22, 2015 by Digital Marketing Depot Yotpo’s e-commerce benchmark report features the most recent and relevant data from more than 65 million orders across more than 120,000 e-commerce stores.


  1. The Importance Of SEO In Omni-Channel Marketing: Part 1 Dec 22, 2015 by Trond Lyngbø What is omni-channel marketing, and why does it matter? Columnist Trond Lyngbø discusses how SEO fits into an omni-channel marketing strategy.


  1. Using Search Data To Explain Media Impact Dec 22, 2015 by Andrew Ruegger Wondering how your television ads are impacting search? Columnist Andrew Ruegger shares his method for gleaning these insights.


  1. The Search Is Over: Marketing Land’s Top 10 Search Marketing Columns Of 2015 Dec 22, 2015 by Jessica Thompson From Google algorithm changes to reputation management nightmares, this has been an eventful year in search. Take a look at the columns that resonated most with search marketers in 2015.


  1. Paid Search 2015: Many Changes That Will Have An Impact In 2016 Dec 22, 2015 by Ginny Marvin Google, Bing and Yahoo kept search marketers on their toes in 2015 with new deals and numerous changes and updates throughout the year.


  1. A Look Back At Innovation: The Year’s Top 10 Marketing Strategies Columns Dec 22, 2015 by Desiree Everts DeNunzio What’s the secret behind some of the most successful marketing strategies? Here’s a look at what some CMOs and marketing leaders learned over the past year.


  1. Please Don’t! 5 Content Marketing Don’ts For 2016 Dec 22, 2015 by Rebecca Lieb It’s easy to talk about content marketing wins, but what about giant fails? Columnist Rebecca Lieb outlines some of the top mistakes content marketers make so that you can avoid them in the coming year.


  1. Don’t Just Sell: How To Make Customers Buy Dec 22, 2015 by Steve Olenski How do you know if a prospect has any intention of buying? Columnist Steve Olenski discusses why you need to know the difference between simply selling to someone and making that person buy.


  1. Adobe Launches Adobe Post To Help You Build Better Social Graphics Dec 22, 2015 by Martin Beck Free iPhone app gives anyone the ability to create professional looking social graphics.


  1. New Report: It’s More Important To Detect Humans Than Bots Dec 21, 2015 by Barry Levine The first report from Detroit-based Are You A Human, Inc. recommends we give the equivalent of “passports” to Verified Humans.


  1. Facebook Is Testing Ability To Search Within Page Posts Dec 21, 2015 by Martin Beck Pilot program is for a small group of US English desktop and mobile users.


Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

Video

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