Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Valassis launches Remarketing Activation to follow up web browsing with an email or postcard Feb 23, 2018 by Barry Levine The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses.
Report: Facebook leads other platforms for app-install ROI in performance index Feb 23, 2018 by Greg Sterling However, Google is gaining and Twitter has the best long-term retention.
YouTube removes analytics from its demographic data reports for creators Feb 23, 2018 by Amy Gesenhues According to the announcement in the YouTube Help Forum, the updates are aimed at protecting the privacy of viewers.
Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels Feb 22, 2018 by Ginny Marvin The changes are part of an effort to improve transparency and clarity of ad measurement on the social network.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
The pros and cons of marketing operations as a corporate vs. field function Feb 23, 2018 by Debbie Qaqish Should your marketing operations be centralized, or should field offices be autonomous? Contributor Debbie Qaqish explores the risks and benefits of different approaches.
New MarTech Today report: A Marketer’s Guide to Integration Platform as a Service (iPaaS) Feb 23, 2018 by Barry Levine It’s a long name for tools that act as data switchboards, with different added features.
Microsoft 365 releases GDPR compliance and info protection features for its customers Feb 23, 2018 by Robin Kurzer The company is rolling out updates to its Compliance Manager and making it available to a more general audience.
Industry leaders rank brand safety the most important media quality metric Feb 23, 2018 by Robin Kurzer Despite the risk, the industry sees opportunity in cross-device and programmatic campaigns.
Online Marketing News From Around The Web:
Tubular Labs Announces Second Annual Global VideoAces Awards, Business Wire
360-Degree Video Versus Regular Video, MarketingProfs
4 follow-up emails retailers should be sending, VerticalResponse
4 ways consumer insights can help boost your brand, Mobile Marketer
Calling all marketers: Insights that will shape your mobile strategy, Think with Google
GDPR: A Deeper Look At the Data Protection Officer Role, CMS Wire
Modern Commerce and the 8-Second Rule, Get Elastic
Protect Your Brand on Ecommerce Marketplaces, Practical Ecommerce
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