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Writer's pictureFahad H

Marketing Day: AMP for WordPress, Google My Business & Amazon buys Whole Foods

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Setting up and testing AMP for WordPress: A quick 7-step guide Jun 16, 2017 by Stephanie LeVonne Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users.

  2. Using email to curate one-to-one relationships with customers Jun 16, 2017 by Scott Heimes Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver personalized experiences to customers through email.

  3. Dear Google: 4 suggestions for fixing your massive problem with fake reviews Jun 16, 2017 by Joy Hawkins Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue.

  4. Amazon buying Whole Foods for nearly $14 billion. What now? Jun 16, 2017 by Greg Sterling The company has an intriguing range of options now available with 400+ stores.

  5. Long-form video content hits milestone, makes up majority of time watched across all devices Jun 16, 2017 by Amy Gesenhues Ooyala says Q1 2017 was the first time long-form video content won the most watch-time across TVs, PCs and mobile devices.

  6. Lotame and Cint marry survey panel data with DMP data Jun 16, 2017 by Barry Levine The result is verification of inferred DMP data, enriching user profiles for more focused ad targeting and inventory marketing.

  7. Watson mans the first cognitive ad for cars Jun 16, 2017 by Barry Levine On the IBM-owned Weather.com site, the supercomputer is fielding questions about the Prius Prime like an expert.

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

Video

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