Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Emarsys: Verizon’s exit from email services prompts strategic opportunity by marketers Mar 20, 2017 by Barry Levine The marketing cloud’s CMO suggests ways to counter the dwindling of email diversity.
A proven method for building a strong PPC account team Mar 20, 2017 by Jeff Baum What’s the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency’s “team of teams” approach to account management.
Three foolproof steps to excellent AdWords ads Mar 20, 2017 by Matt Lawson With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence.
Advice for AMP-curious publishers Mar 20, 2017 by Barb Palser Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages.
Report: Bad bots are swarming virtually every website and login page Mar 20, 2017 by Barry Levine The good news: They’re not evolving very fast, and new user IDs like biometrics may eventually challenge their growth.
eBay to offer 3-day shipping for 20M items in new Guaranteed Delivery policy Mar 20, 2017 by Amy Gesenhues With the rollout of Guaranteed Delivery this summer, eBay buyers will be able to filter results that include 1-day and 2-day delivery terms.
A digital marketing CEO’s prescription to cure advertising fraud Mar 20, 2017 by James Green As the threat of ad fraud continues to loom over digital marketers, columnist James Green lays out the ingredients we need to promote transparency and drive the industry forward.
Is your marketing career progressing as it should be? Mar 20, 2017 by Matt Umbro The ideal digital marketing career path is still pretty undefined, given that the industry is quite young. Columnist Matt Umbro takes a stab at laying out a successful trajectory — from first entering the industry to becoming a team leader.
Google is making a big change to exact match keyword targeting in AdWords Mar 20, 2017 by Ginny Marvin Ads may trigger when searchers use different word order and function words as Google broadens its definition of close variants.
How to Use Network Data to Turn Bad Inputs into Gold Mar 17, 2017 by Digital Marketing Depot If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own.
ANA calls for independent audits of ads in the ‘walled gardens’ Mar 17, 2017 by Barry Levine The advertising association asks that Amazon, LinkedIn, Twitter and others join Facebook and Google’s YouTube in this new transparency.
Google, Facebook to face large fines in Europe unless they change policies Mar 17, 2017 by Greg Sterling On consumer privacy, the EU and US appear to be headed in opposite directions.
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
Blogs & Blogging
Community Discussion: Analysis of Your Most Popular Post, Problogger
How Dedicated Servers Boost the Performance of A Business Blog, The Blog Herald
How to Become a Guest-Post Contributor to Industry Websites and Blogs, MarketingProfs
How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year, Problogger
Business Issues
Facebook, Twitter, and Google must remove scams or risk legal action, says EU, The Verge
Apple’s Next Big Thing: Augmented Reality, Bloomberg
Facebook’s Building 8 working on camera, augmented reality, mind reading projects, Business Insider
Two Executives to Leave Uber, Adding to Departures, New York Times
Content Marketing
10x Content Creation Process & Checklist, Kaiser the Sage
It Doesn’t Matter If You Call It Content Marketing, Content Marketing Institute
Long-Form or Short-Form Content: Which Is Best for Your Business?, Search Engine Journal
The Science Behind Successful Content, Convince and Convert
Thematic Content Campaigns: Why They Rule, Stone Temple
Copywriting, Design & Usability
20 powerful marketing words & phrases that sell or repel, VerticalResponse Blog
Four Universal Motives for Writing, Conversation Agent
Where Graphic Design is Going in 2017, Epicosity
Which Responsive Design Framework Is Best? Of Course, It Depends., Smashing Magazine
Which WordPress Widgets Should You Display in Your Sidebars?, WPExplorer
Domaining
Cool story about how a company bought matching .com for $40,000, Domain Name Wire
Popular Topic at ICANN 58″Two-Character Domain Names in the New gTLD Namespace”, The Domains
Tracking the growth of .Brand top level domain names, Domain Name Wire
E-Commerce
Dealing with Digital Disruption in Ecommerce Operations, Multichannel Merchant
How to Use Exclusive Flash Sales to Reengage Your Most Valuable Custom, Shopify Plus
Shopify’s E-commerce Revolution, Fortune
Tips on Pursuing Growth with Cross-Border Ecommerce, Multichannel Merchant
Email Marketing
Best Practices for Permission-Based Email Marketing, Movable Ink Blog
Nearly 75% of UK Internet Users Get Regular Emails from Retailers, eMarketer
General Internet Marketing
MarTech
Microsoft shares their marketing stack in the Stackies, and it’s awesome, Chief Marketing Technologist
Mobile/Local Marketing
Social Media
3 Social Media Tactics You Should Never Overlook, Small Biz Trends
Facebook will never take responsibility for fake news, TechCrunch
How to Maximize Your Facebook Reach, Social Media Examiner
How to Share a Facebook Advertising Audience or Pixel, Jon Loomer Digital
Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar, Content Marketing Institute
The Beginner’s Guide To Making Facebook Advertising Convert, Crazy Egg
Video
5 Charts That Prove Viewability and Audibility Together Are Key to Video Ad Effectiveness, Think with Google
7 Best Uses of Virtual Reality in Marketing, MarTech Advisor
Can brands tell a story in six seconds? YouTube hopes so, Econsultancy
Facebook Live Case Study: JCPenny, Saks, & Best Fiends, MediaKix
Facebook Tests Video Insights for Profiles, Social Media Examiner
How Brands Demanding Safety Could Put Chill Into YouTube, AdAge
How TechCrunch Approaches Video Marketing & Trends to Watch for in Video, The Buffer Blog
What Livestreaming Tools Are Best for Your Business?, Small Biz Trends
You can now save your Instagram Live streams to your camera roll, TechCrunch
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