Apr 19, 20182 min read

Marketing Day: Amazon’s 100M Prime members, voice agents & Google’s antitrust cases

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Making the inbox spring to life at last Apr 19, 2018 by Len Shneyder Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says things are looking up.
Jeff Bezos confirms Amazon now has more than 100M Prime members Apr 19, 2018 by Amy Gesenhues For the first time ever, the CEO revealed Amazon Prime’s global membership count in his annual letter to shareholders.
Compare 15 marketing automation platforms Apr 19, 2018 by Digital Marketing Depot Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex multitouch buyer ecosystems.
Voice agents and interfaces will require many new marketing strategies Apr 19, 2018 by Barry Levine Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.
EU Commissioner: Two remaining antitrust cases against Google ‘advancing’ Apr 19, 2018 by Greg Sterling Billions in additional penalties are at stake.

Bottos launches a marketplace for data to train AI models Apr 19, 2018 by Barry Levine The blockchain-based ecosystem will also support other AI-oriented applications.
Augmented reality games: Will this summer’s releases be booms or busts? Apr 19, 2018 by Adam Dorfman Contributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR games.