Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
Microsoft “Embeds” 25 Online Influencers Into Epic #DoAnything YouTube Career Advice Video Microsoft aims to keep its Surface tablet top of mind at a time when UK youth are pondering their future careers.
Adobe Flash Takes Another Hit As Amazon Moves To Eliminate All Flash-Based Ads Starting September 1, Flash-based advertising will cease to exist on Amazon.com or the Amazon Advertising Platform.
Twitter’s Audience Platform Now Includes Off-Twitter Placements Of Video & Tweet Ads Advertisers will be much more interested in the Audience Network with the new (and announced) ad types.
Bing Lures Android Developers With New Knowledge Graph API Bing has announced a new Knowledge and Actions Graph API for Android developers. The objective is to get Android developers to deeply integrate Bing Knowledge Graph information.
Email Best Practice Pros: Lifescript Goes Heart-To-Heart If you’re emailing to women, columnist Steve Dille has some lessons to share. Dille explains how Lifescript uses email to effectively compete in the increasingly crowded universe of online health resources.
5 Steps To Finding Hidden Website Optimization Gems When you’re trying to optimize your website, sometimes it’s hard to sift through all the ideas for boosting your conversion rate. Columnist Brian Massey discusses how to pin down the best approach.
Shopify Integrates AdRoll To Activate Retargeting Campaigns The AdRoll For Shopify app enables retargeting without having to add code to store sites.
Nail B2B Authority Targeting: Psychographic Targeting Hot House True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially when playing the high-stakes long game of B2B sales.
Optimise Your Marketing Organisation: Attend MarTech Europe. More than 50 percent of marketing decision makers believe that organizations should have both a CMO and a Chief Marketing Technologist (CMT), according to a recent study.
Pew: Facebook Dominant But Flat, Instagram, Pinterest Have Doubled Users Almost half (49 percent) of those 18 to 29 in the US are now users of messaging apps, according to new survey data from the Pew Research Center.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google Confirms Three Mobile Text Ads Showing On Some Queries
UK Regulator To Google: You Must De-Index Follow-Up Stories About Right To Be Forgotten Subjects
7 Key Questions To Unlock Growth Opportunities In Your SEO Audits
Bing Beats Google “Now On Tap” To Android With New “Bing Snapshots”
Google Officially Rolls Out New Blue-Colored Navigation Links To Replace Red Links
Google: We Might Have A Problem With Index Count Reporting In Google Search Console
Nail B2B Authority Targeting: Psychographic Targeting Hot House
Optimise Your Marketing Organisation: Attend MarTech Europe.
Online Marketing News From Around The Web:
Affiliate Marketing
Does Affiliate Marketing Have a Problem of Inner Circles?, www.amnavigator.com
Blogs & Blogging
100+ Quick Ways to Find Blog Post Inspiration, www.komarketingassociates.com
How to Comply with FTC Guidelines, www.convinceandconvert.com
Quick Guide: How to Choose a Name for Your New Blog, www.blogtyrant.com
What I’ve learned from eight years of editing & blogging, econsultancy.com
You Must Have These 10 Keys for Successful Lead Generation Blogging, pushingsocial.com
Business Issues
Google Express Shutting Two California Delivery Hubs, recode.net
Bigger Than a Numbers Story, officialblog.yelp.com
Twitter shares fall below IPO price, www.businessinsider.com
Content Marketing
10 Priceless & Powerful Content Curation Tools, www.searchenginepeople.com
25 Inspiring & Actionable Content Marketing Tips, www.toprankblog.com
4 Benefits of Using an Instructional Designer For Content Marketing, 3qdigital.com
Content Marketing: Let Hemingway Help, www.practicalecommerce.com
Content’s specialized role in mobile and digital marketing, www.mobilecommercedaily.com
How to Create Globally Competitive Content, www.convinceandconvert.com
Scaling Content Marketing: How CSC Put the Content Hub to Work, contentmarketinginstitute.com
Top Content Marketing Pet Peeves, www.verticalmeasures.com
Conversion Optimization
10 Ways to Convert More Customers Using Location, www.marketingprofs.com
3 Practical Ways to Optimize Your Web Forms For Maximum Conversion, www.usertesting.com
Ask a CRO Expert: What Should I Be A/B Testing?, unbounce.com
Landing Page Optimization – The Online Marketing Practice You Should Be Using, www.ducttapemarketing.com
Copywriting, Design & Usability
How to Become an Exceptional Writer, www.copyblogger.com
The Power of Persuasion: Utilizing Brain Science to Get Users to Act, blog.kissmetrics.com
E-Commerce
Authors Group Seeks DOJ Probe of Amazon, www.wsj.com
Fulfillment by Amazon Necessary for Marketplace Sellers?, www.practicalecommerce.com
Is Amazon Mobile Ruining Your Conversion Rate?, www.marketingwords.com
Study: Amazon fails to offer some top brands, www.retaildive.com
Email Marketing
5 Ways to Monetize Email Newsletters, smallbiztrends.com
How Email Marketing Can Help With Recruiting, blog.movableink.com
To Lightbox or not to Lightbox? One brand’s resounding answer, myemma.com
Top 10 Tips Toward More Email ROI, blog.returnpath.com
Want to Avoid the Trash Can? Tailored Emails Are a Must, www.emarketer.com
What Pen Pal Letters Can Teach Us About Email Marketing, blogs.constantcontact.com
General Internet Marketing
Four Quick Tips for Becoming an Expert Predictive Marketer, www.marketingprofs.com
Six areas of Christmas marketing to focus on this summer, econsultancy.com
Internet Marketing Industry
Introducing Bambu by Sprout Social, www.prnewswire.com
Oracle Buys Maxymiser, www.oracle.com
PostUp Welcomes LittleThings to Creating Traffic Revenue (CTR) Program, www.marketwired.com
MarTech
More companies look to chief data officers to help lead data efforts, www.retaildive.com
Only 9% of marketers have a complete, fully utilized martech stack, chiefmartec.com
Strict Approval Processes Slow Down Tech Adoption, www.emarketer.com
Mobile/Local Marketing
China smartphone sales fall for first time: Gartner, www.reuters.com
Few marketers transcend mobile-first to revolutionize customer experience, www.mobilecommercedaily.com
Google Brings Interactive Watch Faces And Built-In Google Translate Support To Android Wear, techcrunch.com
Pros and Cons of Developing No-Server Mobile Apps, uxmag.com
Take Your Mobile Adoption to the Next Level, www.cmswire.com
Three points to consider when developing a mobile app strategy, econsultancy.com
Three Reasons Why Paid Marketers Should Embrace the Mobile Revolution, www.distilled.net
What A/B Testing Taught Us About App Store Optimization, www.smashingmagazine.com
WhatsApp’s Web Client Adds iOS Support, techcrunch.com
Reputation Management
Brandjacking: How to Prevent Trolls and Other Internet Pirates From Harming Your Brand, www.adweek.com
Managing the Reputation of a Mega-Brand, www.stonetemple.com
Retailers’ reputations suffer when email suffers a breach, www.internetretailer.com
Social Media
5 Creativity Boosts for CPG Brands on Social, blog.hootsuite.com
An Early Look at Instagram Advertising Performance, medium.com
Bubble Tea Shops Use Boosted Facebook Posts for Customer Acquisition, streetfightmag.com
Deleting Underperforming Pins – Good Pinterest SEO Strategy?, blog.tailwindapp.com
Get Real Results With Your Facebook Ad Creative, blog.adstage.io
Is Instagram Becoming Saturated?, locowise.com
Operation Reddit Shine Calls Out Reddit, Advertisers on Hate Speech, www.adweek.com
Retailers can’t ignore social media’s 70% of active daily users, www.internetretailer.com
The Admin’s Guide to Page Messaging, www.facebook.com
Video
Complete Guide to YouTube Optimization: Everything You Need to Know, blog.bufferapp.com
Essential Guide to Video Marketing: A Resource for Marketers, www.socialmediaexaminer.com
Google is testing promoted video ads in search results, digiday.com
State of Video Marketing in 2015, www.silverpop.com
How Big Could Facebook’s Live Videos Be?, blog.newswhip.com
Online retailers can ask “Do you want video with that?”, www.internetretailer.com
Optimizing Your Facebook Native Videos, www.searchenginejournal.com
This App Shoots VHS Quality Video That Bob Saget Would Be Proud Of, techcrunch.com
TubeMogul and Teads Partner for Superior Programmatic Video Inventory in Europe and US, www.martechadvisor.com
Use Storyboards to Create Killer Marketing Videos, smallbiztrends.com
Video marketing: a must have in your content marketing mix, blog.impactana.com
Why Vine Compilations are Taking Off on Facebook, www.reelseo.com
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