May 16, 20165 min read

Marketing Day: Amazon private labels, Facebook video ads & Google’s Gboard

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

WSJ: Amazon will soon be offering more private-label brands May 16, 2016 by Amy Gesenhues Products will range from household goods to nuts, spices, coffee, tea and baby products.
[WATCH] Marketing Land Live #13: Banned PPC ads, Facebook’s trending controversy & more May 16, 2016 by Matt McGee In our latest show, we talk about why Google and Bing banned different types of ads, the impact of Facebook’s Trending Topics controversy and more.
The SEM agency is dying (and what to do about it) May 16, 2016 by David Rodnitzky Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the cold.
Early bird rates for SMX Advanced expire Saturday. Register today and save $400! May 16, 2016 by Marketing Land If you’re seriously obsessed with SEO and SEM, keep reading to find out what SMX Advanced has in store for you! Register for an All Access Pass by Saturday and pay the early bird rate of $1,895, a $400 savings compared to on-site rates. — The SMX Advanced Conference Team
UC Davis scandal exposes the online reputation industry’s own bad rap issue May 16, 2016 by Chris Silver Smith Following the UC Davis scandal, the online reputation management (ORM) industry was left with a bad reputation. Columnist Chris Silver Smith explains how ORM is misunderstood and why it’s necessary to address huge online reputation issues.
Now emails can now stay on Google Customer Match lists indefinitely May 16, 2016 by Ginny Marvin Google has removed the membership duration limit for Customer Match emails.
3 segmentation strategies to maximize profits May 16, 2016 by Daniel Faggella Looking to increase your leads and sales conversions? Columnist Daniel Faggella outlines some key segmentation strategies to help you tailor your messages to meet the needs of your customers.
Facebook brings its brand-friendly video ads to its ad network May 16, 2016 by Tim Peterson Facebook’s Audience Network is chasing brand budgets with new video ads that mark its first foray onto the desktop web.
The secret to email marketing success: delivering relevance May 16, 2016 by James Green The only way to keep your customers on board is to learn about them and connect with them in a relevant way, explains columnist James Green.
Sorry, Google’s cool Gboard GIF search isn’t coming to the web May 16, 2016 by Danny Sullivan Gboard makes it easy to find GIFs from the keyboard of your iOS device. But Google has no plans for GIF search beyond this.
Instagram’s new analytics give detailed insights May 16, 2016 by Tamar Weinberg Instagram is testing detailed analytics for marketers, and the result is looking good.
Report: Europe readying “record-breaking” $3.4 billion antitrust fine against Google May 16, 2016 by Greg Sterling Penalties reportedly will also require changes to the way search results appear.