Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
How much does SEO cost? Jul 10, 2017 by Marcus Miller How much should you be paying for search engine optimization (SEO)? Columnist Marcus Miller breaks down what factors go into SEO pricing.
Prime Day brings a price battle between Amazon Echo and Google Home Jul 10, 2017 by Matt McGee Both companies drop the price on their smart speakers, but Amazon’s aggressive discount could win the day.
Overcoming the summertime sales drought: Have you watered your leads? Jul 10, 2017 by Seth Price Just because it’s the lazy days of summer, it doesn’t mean it’s time to put your marketing efforts on the back burner. Contributor Seth Price outlines five ways to step up your lead nurturing during the summer months.
In the debate over net neutrality, make some noise Jul 10, 2017 by James Green As the battle over net neutrality heats up, columnist James Green chips away at some misconceptions about the regulations to help you understand what’s at stake for advertisers.
The state of mobile ad blocking: what the internet giants are doing to prevent (or enable) it Jul 10, 2017 by Ginny Marvin A look at how Apple, Facebook, Google and others are addressing user frustrations with mobile experiences and adoption of mobile ad blockers.
Online Marketing News From Around The Web:
Business Issues
Content Marketing
5 Content Marketing Ideas for August 2017, Practical Ecommerce
Create Content for the ‘Why’, Not the ‘What’, Content Marketing Institute
What 4 Content Marketers Learned From 4 Content Marketing Experiments, CMS Wire
E-Commerce
Email Marketing
Handy Tips for Better User Engagement with Email, MarTech Advisor
Why You Need Email Newsletters To Crush Your Marketing, Heidi Cohen
General Internet Marketing
MarTech
Is winter coming for martech? Or just for martech VCs?, Chief Marketing Technologist
Political campaigns leverage mobile tech to better target voters, Mobile Marketer
The Failure Of Innovation In Ad Tech, AdExchanger
Mobile/Local Marketing
Social Media
Video
3 Ways to Build Stories With Short-Form Video Ads, Think with Google
How long are viral Instagram videos?, NewsWhip
The Significant Seven Social Video Platforms of 2017, Tubular Insights
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