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Marketing Day: Amazon Prime Day, Holiday Retailer 2015 & Google’s Buy Button

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Mid-Day Amazon Prime Day Results: US Same Store Sales Up 80 Percent YoY Early indicators suggest Amazon’s Black Friday In July promotion day is trending well above average growth trends — as it should be.

  2. Welcome To Marketing Land’s Holiday Retailer, 2015 Edition! Marketing Land reporters and expert contributors will once again help e-commerce marketers make the absolute most of the crucial holiday shopping season.

  3. The Essential 2015 Holiday Checklist For Online Retailers It may seem early to start planning, but if you get a head start, you’ll be prepared to make the most of the holiday rush. Columnist David Rekuc has some tips to get you ready.

  4. Google Piloting Buy Button In Mobile Search Ads With “Purchases On Google” In a limited trial, Google aims to improve merchants’ mobile conversion rates by making mobile purchasing easier for consumers.

  5. The 5 Pieces Of A Virtuous Segmentation Cycle How do you increase conversions? Segmentation, of course. Columnist Jordan Elkind lays out five steps to improve your segmentation program.

  6. How To Overcome The 3 Biggest Barriers To Mobile Marketing Success How do you launch a truly effective mobile marketing program? Columnist Jim Kreller explains how to push past the hurdles marketers face with mobile.

  7. Email Marketing Platform Mailjet Raises $11 Million Series B Financing Company plans to use funds to expand its footprint in North America and Europe, expand tools for marketers.

  8. Updated Twitter Summary Cards Display More Link Content For Mobile Users Links on the Twitter app will soon begin to display more information to users, thanks to a new Summary Card format.

  9. Survey: Facebook, Twitter Gaining As Important News Sources Americans increasingly see Twitter and Facebook as meaningful sources for news.

  10. Video Ad Tech Company AnyClip Media Lands $21M Funding Round Investment will be used to strengthen content platform that matches advertisers with relevant viewing audiences.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Social Media

  1. Evan Williams on Twitter and developers, Business Insider

  2. Twitter nixes $31bn buyout rumors started by hoax, The Next Web

  3. 5 Google Plus Tools to Grow Your Presence on Google Plus, www.razorsocial.com

  4. 7 Ways to Use Facebook Native Video to Better Connect With Your Fans, www.socialmediaexaminer.com

  5. A new dashboard to help you monitor and manage your Twitter account, www.Twitter.com

  6. Are Snapchat, Facebook putting too big a focus on brands?, www.mobilecommercedaily.com

  7. Do You Need to Grow Your Social Audience?, simplymeasured.com

  8. Guess What Hootsuite’s Founder Thinks About 24/7 Social Media?, www.cmswire.com

  9. Meet the social network students crave, www.convinceandconvert.com

  10. Power Up Your Twitter Campaigns With Personality Insights, www.socialbro.com

  11. Seven Steps for Handling Twitter #Hashtag Screwups, adage.com

  12. Social Media Marketing Management Tools List – Updated!, www.toprankblog.com

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