Marketing Day: Amazon Prime Day, Holiday Retailer 2015 & Google’s Buy Button

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Mid-Day Amazon Prime Day Results: US Same Store Sales Up 80 Percent YoY Early indicators suggest Amazon’s Black Friday In July promotion day is trending well above average growth trends — as it should be.

2. Welcome To Marketing Land’s Holiday Retailer, 2015 Edition! Marketing Land reporters and expert contributors will once again help e-commerce marketers make the absolute most of the crucial holiday shopping season.

3. The Essential 2015 Holiday Checklist For Online Retailers It may seem early to start planning, but if you get a head start, you’ll be prepared to make the most of the holiday rush. Columnist David Rekuc has some tips to get you ready.

4. Google Piloting Buy Button In Mobile Search Ads With “Purchases On Google” In a limited trial, Google aims to improve merchants’ mobile conversion rates by making mobile purchasing easier for consumers.

5. The 5 Pieces Of A Virtuous Segmentation Cycle How do you increase conversions? Segmentation, of course. Columnist Jordan Elkind lays out five steps to improve your segmentation program.

6. How To Overcome The 3 Biggest Barriers To Mobile Marketing Success How do you launch a truly effective mobile marketing program? Columnist Jim Kreller explains how to push past the hurdles marketers face with mobile.

7. Email Marketing Platform Mailjet Raises $11 Million Series B Financing Company plans to use funds to expand its footprint in North America and Europe, expand tools for marketers.

8. Updated Twitter Summary Cards Display More Link Content For Mobile Users Links on the Twitter app will soon begin to display more information to users, thanks to a new Summary Card format.

9. Survey: Facebook, Twitter Gaining As Important News Sources Americans increasingly see Twitter and Facebook as meaningful sources for news.

10. Video Ad Tech Company AnyClip Media Lands $21M Funding Round Investment will be used to strengthen content platform that matches advertisers with relevant viewing audiences.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Is Hiring An SEO Manager To Improve Its Rankings In Google

2. Google Announces “Purchases On Google” For Buying Straight From PLAs And Other Mobile Shopping Updates

3. Google Wants Feedback On Search Console Messages & Notifications

4. UK Paper Argues Right To Be Forgotten Being Abused In Some Cases

5. Advanced Optimization Of Google Shopping Campaigns

Online Marketing News From Around The Web:

Analytics

1. The Ant and the Grasshopper, or Why Ignoring ROI Is a Death Wish, contently.com

Blogs & Blogging

1. 10 Tweaks To Boost Your Blog’s Audience Pulling Power 30 Days After It’s Published, pushingsocial.com

2. 5 Ways to Extend Your Blog’s Reach and Grow Your Audience, contentmarketinginstitute.com

3. How To Write Better Titles and Taglines For WordPress, www.wpexplorer.com

4. Unusually Useful Social Media Stats for Bloggers, www.blogherald.com

Business Issues

1. Yahoo launches US ad campaign, Business Insider

2. Bringing Internet access to public housing residents, googlefiberblog.blogspot.com

3. How Women Can Disrupt The Tech Industry, blog.kissmetrics.com

Content Marketing

1. 15+ examples of effective content marketing from healthcare brands, econsultancy.com

2. Content Curation: We Can Do Better, www.cmswire.com

3. Why Upworthy Is Ditching Aggregation for Original Content – and Why Brands Should Too, contently.com

Conversion Optimization

1. Smart CRO: What We Can Learn from the Windows 10 Launch, blog.crazyegg.com

Copywriting, Design & Usability

1. Designing with Emotion Means Being Brave, uxmag.com

Domaining

1. Time for .bloomberg after Twitter hoax?, domainincite.com

E-Commerce

1. Applying Cultural Context to Cart Abandonment, www.getelastic.com

2. Language Translation: Machines vs. Humans, www.practicalecommerce.com

3. Leveraging omnidevice data to boost ecommerce performance, www.mobilecommercedaily.com

4. Small Businesses Aren’t Afraid of Amazon – And You Shouldn’t Be Either, streetfightmag.com

5. The Founding Principles Of An Omnichannel Strategy, adexchanger.com

6. Wal-Mart’s e-commerce venture in China loses its founders, www.internetretailer.com

Email Marketing

1. 5 Tips to Increase Your Email Delivery and Open Rates, www.verticalresponse.com

2. Email Send Frequency: The Effects of Overmailing, blog.returnpath.com

General Internet Marketing

1. 11 Easy Ways to Improve Your Marketing Project Management, www.convinceandconvert.com

2. Are You Doing Cross-Channel Marketing Correctly?, www.adknowledge.com

3. Millennial Marketing Tips From 4 of the World’s Biggest Digital Platforms, www.adweek.com

4. Purch Makes Shopping Easy With New Purchx App & Purch Marketplace, purch.com

Internet Marketing Industry

1. Demandbase Raises $30 Million to Extend Leadership in Account-Based Marketing, www.demandbase.com

2. Facebook Advertising CTRs and Video Spend Hit New Highs, While CPCs Drop Globally in Q2 2015, www.nanigans.com

3. ispDigital Names Juan Rodes General Counsel and Chief Privacy Officer, www.prnewswire.com

4. Media Companies Are Concerned About Their Ability To Deliver Audience Through New Media Channels, activeinternational.com

5. Opera Mediaworks Unveils Opera House, a Global Creative Studio for Brands and Agencies, Market Wired

6. PowerInbox Brings Content Recommendation To Email, adexchanger.com

Mobile/Local Marketing

1. Google wants to make your cell phone’s screen disappear, qz.com

2. Mobile Addicts Multiply Across the Globe, flurrymobile.tumblr.com

3. Mobile necessary for taking advantage of expected back-to-school windfall, www.mobilecommercedaily.com

Social Media

1. Evan Williams on Twitter and developers, Business Insider

2. Twitter nixes $31bn buyout rumors started by hoax, The Next Web

3. 5 Google Plus Tools to Grow Your Presence on Google Plus, www.razorsocial.com

4. 7 Ways to Use Facebook Native Video to Better Connect With Your Fans, www.socialmediaexaminer.com

5. A new dashboard to help you monitor and manage your Twitter account, www.Twitter.com

6. Are Snapchat, Facebook putting too big a focus on brands?, www.mobilecommercedaily.com

7. Do You Need to Grow Your Social Audience?, simplymeasured.com

8. Guess What Hootsuite’s Founder Thinks About 24/7 Social Media?, www.cmswire.com

9. Meet the social network students crave, www.convinceandconvert.com

10. Power Up Your Twitter Campaigns With Personality Insights, www.socialbro.com

11. Seven Steps for Handling Twitter #Hashtag Screwups, adage.com

12. Social Media Marketing Management Tools List – Updated!, www.toprankblog.com

Video

1. 4 Quick Tips from Our Social Video Fails, simplymeasured.com

2. Facebook Pages Still Slow to Seize Video Opportunity (Report), www.adweek.com

3. How to Nail Your Next Video Script (Plus 3 Mistakes to Avoid), www.jeffbullas.com

4. More evidence of a video boom at Facebook, digiday.com

5. These Video Marketing Tips Will Boost Your Sales, smallbiztrends.com