Nov 1, 20165 min read

Marketing Day: Amazon opens Black Friday store, IAB mobile report & new Twitter tool

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

SMX West is back in 2017 — Registration is now open! Nov 1, 2016 by Marketing Land Search Engine Land’s SMX West is returning to Silicon Valley in 2017! SMX West is the ultimate search marketing conference experience for hard-core SEOs and SEMs: actionable tactics, speakers from renowned brands and digital agencies, networking and top-notch amenities.
At Amazon.com, Black Friday began today Nov 1, 2016 by Matt McGee Amazon opens its Black Friday store with new gift guides, special discounts for Prime members and expanded voice shopping.
Why all search ads seem the same (and what you can do about it) Nov 1, 2016 by Pauline Jakober Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads.
When going HTTPS, don’t forget about local citations! Nov 1, 2016 by Andrew Shotland Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations.
So you have the data. Now what? Nov 1, 2016 by Jose Cebrian It’s not just about having loads of data; you need to be able to use it. Columnist Jose Cebrian explains why you need to build a solid foundation, shift your focus from the channel to the audience and choose the right technology.
IAB: Mobile made up nearly half of $32.7 billion record internet revenues in first half of 2016 Nov 1, 2016 by Ginny Marvin Mobile growth seen in all ad formats to account for 47 percent of all digital ad revenues between January to June 2016.
Opinion: Google is biased toward reputation-damaging content Nov 1, 2016 by Chris Silver Smith Why does reputation-damaging content seem to appear so quickly in Google’s search results? Columnist Chris Silver Smith outlines his theory on why Google’s algorithm can give negative content greater ranking ability than it deserves.
Twitter will automate brands’ customer service DMs with welcome messages, quick replies Nov 1, 2016 by Tim Peterson Twitter’s new welcome messages and quick replies help brands automate their direct message conversations with customers.
Pinterest pulls ads from Instapaper’s site, makes premium service free Nov 1, 2016 by Tim Peterson Pinterest is removing two revenue streams from Instapaper, the read-it-later service it bought in August 2016.
Is the FCC ruling on consumer data a sign of the coming Stone Age — or the Modern Age? Nov 1, 2016 by Barry Levine The FCC’s recent decision, the coming GDPR in Europe, and Apple’s Limit Ad Tracking update appear to portend the day when consumers completely control their own data.
Survey: Amazon tops SMB Trust Index, Yelp ranks at the bottom Nov 1, 2016 by Greg Sterling Survey data reflect ‘hundreds of thousands’ of small businesses’ net promoter scores for service providers.
Instagram tests shopping outside of ads with 20 retailers in the US Nov 1, 2016 by Tim Peterson In a U.S.-only test with 20 retailers, Instagram users will be able to buy products through organic photos without leaving the Facebook-owned app.
The hierarchy of subscriber needs: Key success & failure metrics Nov 1, 2016 by Chad White The only way to keep your email subscribers on board is to meet or exceed their expectations. Columnist Chad White discusses how to use success and failure metrics to measure and meet these demands.
Report: Apple Search Ads are driving installs with high retention rates Oct 31, 2016 by Ginny Marvin A new AppsFlyer study points to strong demand for the new paid app discovery program in the App Store.