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Writer's pictureFahad H

Marketing Day: Amazon Echo, Facebook Audience Network & Instagram’s new tool

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Survey: Amazon Echo, Google Home owners are ‘very interested’ in Apple HomePod Jun 14, 2017 by Greg Sterling Overall, 33 percent interested in HomePod, but price identified as the most important feature among most likely buyers.

  2. IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues Jun 14, 2017 by Ginny Marvin Q1 digital ad revenues close in on $20 billion.

  3. 37% of consumers say ads placed next to offensive content impact brand perception Jun 14, 2017 by Amy Gesenhues A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands.

  4. Why content matters (no matter what type of marketer you are) Jun 14, 2017 by Rebecca Lieb Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before.

  5. Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists Jun 14, 2017 by Tim Peterson Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear.

  6. PowerInbox launches premium email ad network Jun 14, 2017 by Barry Levine The network, called InboxChoice, is a higher-end version of its existing RevenueStripe offering.

  7. LinkedIn partners with Acxiom for brand targeting Jun 14, 2017 by Barry Levine Acxiom says that, as the first-party data house of many brands, it can readily optimize customer lists.

  8. Instagram debuts tool for celebrities, publishers to label sponsored posts, Stories Jun 14, 2017 by Tim Peterson Instagram creators will be able to attach “Paid partnership with” tags to their sponsored posts to keep clear of regulators.

  9. Google rolling out GMB simple website creator Jun 13, 2017 by Greg Sterling Designed for developing markets, it may become popular in the US, where large numbers of SMBs still don’t have websites.

Online Marketing News From Around The Web:

Analytics

  1. Creating an Analytically-Minded Culture, The Direct Markting Association

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Display & Contextual Advertising

E-Commerce

Email Marketing

General Internet Marketing

MarTech

Mobile/Local Marketing

Social Media

Video

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