Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds Study shows significant lift in ad recall, brand awareness and purchase intent even among people who view video for zero to three seconds.
Amazon To Close Its E-Commerce Platform Webstore In 2016 Retailers report they started receiving notifications this week about Amazon’s plans to shut down the service.
Accelerate Your Career with Marketing Analytics You Can Use – March 24 Webcast Learn how to use analytics to quickly gain smarter insights and improve marketing performance.
The Enmeshing Of Marketing & Product Development: Dispatch From SXSWi Agency and brand experts at SXSWi explored the opportunities for marketers and product developers to work together from the conception of an idea to the finished product.
GinzaMetrics Launches Social Intelligence Suite New analytics tool aims to show how social media marketing impacts revenue.
Who Will Survive The Performance Marketing Revolution? Columnist Scott Rayden discusses the challenges facing agencies in a constantly-changing digital marketing landscape, explaining what agencies must do to adapt and survive.
Beacon Of Hope: Pushing Mobile Technology Though beacon technology is still in its early stages, columnist Anthony Bursi believes that this form of customized, personalized marketing has the potential to revolutionize retail.
Swiss Watchmaker Joins Smartwatch Fray As More Consumers Express Interest Recognizing a potentially serious long-term threat from smartwatches and the Apple Watch in particular, luxury Swiss watchmaker TAG Heuer announced that it’s going to build a smartwatch together with Google and Intel.
The Psychology Behind Asking Users For Their Email Address Email addresses are the high-value currency of exchange on the web, says columnist Jeremy Smith. Why? Because an email address is a lead. And the only way to get email addresses is to ask for them.
Google Keynotes Answer Your SEM & SEO Questions at SMX Advanced SMX Advanced keynotes deliver first-hand insights. This year is no exception.
Ooyala, TubeMogul Partner On New Premium Video Programmatic Marketplace Videoplaza ad management platform will be integrated into TubeMogul video ad software.
Facebook To SMB Advertisers: Evolve With Us Facebook’s SMB chief for North America acknowledges that Facebook has “underinvested” in support for small businesses and says to stay tuned for improvement.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
6 Ways to Make Money With Advertising on Your Blog, www.jeffbullas.com
How do you post to your blog every day?, www.searchengineguide.com
How Long Should A Blog Post Be?, www.koozai.com
Business Issues
Content Marketing
10 Content Marketing Takeaways From SXSW, contently.com
11 Company Paradigms that Totally Screw Up Content Marketing Success, www.thesaleslion.com
5 Hacks to Write The Headlines Your Readers Want, www.searchenginejournal.com
8 Ways You Waste Precious Resources on Your Content Marketing, contentmarketinginstitute.com
How to Be a Storyteller, www.convinceandconvert.com
Robert Rose Failed at Rock, Said No to Nudity, and Saw a Future in Content, contentmarketinginstitute.com
The New Republic’s comeback plan: native ads, digiday.com
Conversion Optimization
5 Steps to Radically Improve Conversions on Your Content, blog.crazyegg.com
How To Use Post-Conversion Engagement To Keep Your Valuable Leads And Customers, www.searchenginepeople.com
Copywriting, Design & Usability
Pros and Cons of Infinite Scroll: Does Your Website Need It?, smallbiztrends.com
Streamline How You Write Promotional Ad Copy, www.ppchero.com
Display & Contextual Advertising
Contextual Marketing 101: A Real-World Example, blog.movableink.com
Domaining
Eight genuinely useful tools for domain name generation, econsultancy.com
ICANN budget proposal shows new TLDs weaker than expected, domainnamewire.com
E-Commerce
8 Ways a Marketing Agency Can Help an Ecommerce Business, www.practicalecommerce.com
Alibaba’s Jack Ma shows off new ‘pay with a selfie’ technology, fortune.com
Amazon Brings One-Hour Delivery To Baltimore And Miami, techcrunch.com
Should retailers prepare to go over the top?, www.internetretailer.com
Target reaches huge settlement with security breach victims, www.cbsnews.com
Web shoppers want to be personal but not too cozy with retailers, www.internetretailer.com
Email Marketing
10 Ways to Capture Email Leads Without Disturbing Your Visitors, blog.kissmetrics.com
15 Tips to Master the Art of Cold Emailing, smallbiztrends.com
4 Ways to Retain Customers and Keep Them Coming Back, www.verticalresponse.com
Are Your Subscribers Traveling First Class, or Stuck in Coach?, blog.returnpath.com
Dollar Shave Club uses data analytics to better personalize email marketing, www.internetretailer.com
Geo-Targeting in Email Marketing: Why Maps Can Be So Powerful, blog.movableink.com
Give Users a Vote: Why Testing in Email Matters, www.cmswire.com
How to Growth-Hack Your Email List Using Exit-Intent Overlays, conversionscientist.com
The key to Bonobos’ email marketing strategy, www.internetretailer.com
General Internet Marketing
3 Strategies to Segment Audiences and Personalize Digital Marketing, www.adweek.com
Planning Your Marketing? Don’t Forget These Fundamentals, www.marketingprofs.com
Unlocking True Personalisation Through Segmentation, www.socialbro.com
Internet Marketing Industry
Announcing Opera Select, the first premium mobile exchange, blog.operamediaworks.com
Connecting With the Cosmos: The Total Audience Media Universe, www.nielsen.com
IAB Video Center Board of Directors Announced, www.iab.net
Rakuten Acquires Programmatic Buying Tool Deep Forest, adage.com
Rakuten Buys Ebook And Audiobook Platform OverDrive For $410M, techcrunch.com
MarTech
Back to Basics: What is Marketing Automation and Why Do I Need It Now?, blog.marketo.com
Marketing Tech Helping To Boost CMO Tenure, adexchanger.com
Marketing technology: How to correctly conduct user acceptance testing, www.mycustomer.com
Mobile/Local Marketing
A Walk Through Guide to Mobilizing Your Site, www.webranking.com
Android Users More Likely To Click Mobile App Ads, iOS Users More Apt to Install, www.adweek.com
Denny’s exec: Location-based messaging lifts store visits, augments brand, www.mobilecommercedaily.com
How Much Longer Until Small Businesses Join the Mobile World?, www.emarketer.com
Mobile Web Surfers Again Facing Unexpected Redirects To App Store, Native Apps, techcrunch.com
New York Times Shifts Resources to Mobile, adage.com
Podcasts Reach Fans’ Ears via Mobile, www.emarketer.com
Small Businesses and the Impact of Mobile Optimization, streetfightmag.com
Why Brands Can Invest in the Apple Watch Without Fear, adage.com
Social Media
10 Social Media Rules to Follow if You Don’t Want to Get Sued, contently.com
Filtered Photos Still Brands’ Instagram Go-To, www.emarketer.com
How Chief Marketing Officers Use Twitter, www.adweek.com
How to Reward Your Fans with Facebook Offers, www.socialmediaexaminer.com
Is There a Light at the End of the Social Media Marketing Tunnel?, www.cmswire.com
One Quality Can Make or Break Your Social Media Campaigns, smallbiztrends.com
The five types of content employees love to share on social media, econsultancy.com
The global Twitter conversation on women’s rights, www.Twitter.com
The NYT dispatches reporters to social conversation hotspots, digiday.com
Twitter Doesn’t Have a ‘Noise’ Problem, it Has a ‘No One is Talking There Anymore’ Problem, mackcollier.com
Twitter Explains What You Can Do About ‘Creepy’ Users, adage.com
Video
How Meerkat Will Change the 2016 Election for Every Campaign, Reporter and Voter, medium.com
Jukin Media: Building an empire on other people’s viral videos, digiday.com
Meerkat Makes It Easier to Follow Users via the Web, The Next Web
SnappyTV Powers Twitter’s Video Strategy for Everything From March Madness to the President, www.adweek.com
Vine for iOS will now preload videos for you to watch while offline, www.theverge.com
YouTube: The Launchpad for Bethany Mota’s Success, www.socialbakers.com
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