Oct 26, 20182 min read

Marketing Day: Amazon ad tools, SMBs shifting ad budgets, Twitter beats expectations

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Amazon advertisers are in the market for campaign automation tools Oct 26, 2018 by Barry Levine Two-thirds of Amazon advertisers are using ad campaign automation tools, or expect to do so within the next twelve months.
Small businesses more likely to shift ad budgets from search, display, paid social to Amazon Oct 26, 2018 by Amy Gesenhues Third Door Media’s “Making Room for Amazon” report highlights marketers’ plans for Amazon ad budgets, staff and technology.
Kochava launches its Traffic Index to spotlight top 20 mobile ad networks Oct 25, 2018 by Barry Levine The attribution and analytics firm says it is trying to encourage transparency and accuracy for the advertising universe outside Google and Facebook.
Twitter beats expectations, reports profit for fourth quarter in a row despite losing MAU Oct 25, 2018 by Robin Kurzer The company reported a modest 9 percent increase in daily active users, down from a 14 percent increase for the same time period last year.

Snap Inc. Q3 revenue reached new heights, but users keep leaving Oct 26, 2018 by Amy Gesenhues The number of daily active users on the app dropped from 188 million in Q2 to 186 million in Q3.