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Marketing Day: All-Time Most Popular iOS Apps, LinkedIn Updates Messaging & Twitter Ads Expansi

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  1. Ranking All-Time iOS Apps: Facebook Most Downloaded, Pandora Top Grossing App Annie released a report that presents the most downloaded iPhone and iPad apps and games “of all time.” The company also ranks the apps that have generated the most global revenue to date.

  2. Google Could See Big Lift In TrueView Adoption: Folds Video Ad Campaigns Into Main AdWords UI In a major update, advertisers will be able to manage and report on their YouTube video ads alongside other AdWords campaign types.

  3. Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications A bevy of disparate marketing applications can leave many marketers feeling isolated. Columnist Erik Bratt discusses how to get vendors to work together and why it will result in a better customer experience.

  4. Are You Attribution-Ready? If you want maximize the return from your marketing programs, attribution is a no-brainer. Columnist Eric Dezendorf has some tips on how to become attribution-ready.

  5. LinkedIn Messaging Gets Overhaul For A More Casual Chat Experience With Connections Lightweight conversations have made their way to LinkedIn thanks to the new messaging experience. Now with 100% more GIFs, Stickers and Emojis!

  6. Twitter Ads Are Now Available Pretty Much Everywhere Twitter extends access to its self-service ad dashboard to more than 200 countries and territories. Company also reports it has about 100,000 active advertisers.

  7. Hyper-Personalization: How To Use Data To Build Loyal Customer Relationships Columnist Josh Manion believes retailers can learn a lot from Starbucks, which skillfully leverages data in order to gain customer loyalty and build its brand.

  8. Content Marketing Platform NewsCred Announces $42M Funding Round Company has raised almost $90 million in all, says its customer base has doubled and recurring annual revenue has tripled in the past year.

  9. Google Declares War On App Install Problem It Helped Create Google will penalize sites that use big ads to convert mobile users to install apps. But the same users finding those ads annoying might have issues with Google’s own pushing of apps in search.

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