Marketing Day: All about value props, Quora’s List Match Targeting & Google’s bad a

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

All about value props: How customer and competitive research should shape your marketing Mar 15, 2018 by Sam Welch Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects.
PageFair on IAB consent framework: ‘Violates GDPR’ Mar 15, 2018 by Barry Levine The anti-ad blocking firm, which recently launched a consent-less advertising initiative, reacts to the IAB’s new proposal for how ad tech should handle user consent.
SRAX readies its BIG platform so users can make money from their data Mar 15, 2018 by Barry Levine The new service offers data management, transparency and sales and attempts to make users beneficiaries of their own info.
Quora launches List Match Targeting for reaching audiences based on email lists Mar 15, 2018 by Ginny Marvin Advertisers can now upload their email lists for audience targeting to Quora just like they can on other platforms.
With game apps in mind, Google announces Universal App Campaign & AdMob monetization updates Mar 15, 2018 by Ginny Marvin Video ads in Google Play and more rewarded video ad formats for AdMob are among the updates.
Google says it removed more than 3.2 billion bad ads in 2017 Mar 15, 2018 by Amy Gesenhues The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join the list of forbidden ad types.

6 reasons SMBs should adopt marketing automation early Mar 15, 2018 by Nandini Rathi Early-stage businesses often mistakenly believe that data-driven insights are for bigger, more well-established players. Contributor Nandini Rathi explains why you should start small & scale up.
OneTrust adds GDPR consent tool to its suite of compliance products Mar 15, 2018 by Robin Kurzer The Universal Consent and Preference Management tool helps companies manage consent directly at the points of integration.