Sep 27, 20173 min read

Marketing Day: AI myths, Spotify’s self-serve ad platform & Vimeo gets live streaming

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

All-new MarTech Today guide: Enterprise Digital Personalization Tools Sep 27, 2017 by Digital Marketing Depot With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor behaviors – rather than just their demographic persona or geographic location.
Busting AI myths: Why AI will help marketers usher in an era of extreme personalization Sep 27, 2017 by Brian Solis In an age when consumers expect deep personalization, AI is here to help. So what’s the holdup among marketers? Contributor Brian Solis discusses the top myths slowing its adoption.
Spotify launches self-serve platform for audio ad campaigns Sep 27, 2017 by Ginny Marvin The new ads platform is aimed at bringing more SMB advertisers to the streaming audio service.
Vimeo launches its first live-streaming product & announces plan to acquire Livestream Sep 27, 2017 by Amy Gesenhues Vimeo CEO Anjali Sud says live-streaming has been the top request from the site’s creator community.
B2B products are facing a CX make-or-break moment. Here’s why Sep 27, 2017 by Brent Sleeper An emphasis on customer experience isn’t just for consumer brands anymore. Contributor Brent Sleeper examines why CX is mission-critical to B2B product teams.
MailChimp adds Google Ads as it becomes a multichannel platform Sep 27, 2017 by Barry Levine This is the third ad tool addition this year to the Atlanta-based email marketing platform.
How SAP’s purchase of Gigya could change the identity management landscape Sep 27, 2017 by Barry Levine Previously an independent manager of social logins and user profiles, Gigya now becomes the identity backbone of SAP’s commerce, marketing and other platforms.
Facebook’s 2-year NFL deal for Watch shows includes sharing ad revenue Sep 26, 2017 by Tim Peterson Facebook will pay the NFL an upfront amount for its shows and will share ad revenue after it recoups its money.
Twitter tests doubling the length of tweets to 280 characters Sep 26, 2017 by Tim Peterson If Twitter officially extends the tweet’s maximum character count, it would mark the biggest change in the social network’s history and the biggest bet on its future.