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Writer's pictureFahad H

Marketing Day: AdWords copywriting hacks, an interview with ESL’s CMO & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. 10 AdWords copywriting hacks Oct 3, 2017 by Digital Marketing Depot The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance.

  2. Swimming up(bid)stream Oct 3, 2017 by James Green Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science will shape the future of ad buying.

  3. Why your social media audience is critical for content marketing Oct 3, 2017 by Mark Traphagen How do you get your content shared and then reshared? Columnist Mark Traphagen discusses how to cultivate an audience that will help your content spread like wildfire.

  4. ESL’s CMO focuses brand refresh on the esports company’s compelling founding story Oct 3, 2017 by Amy Gesenhues Get to Know: ESL CMO Rodrigo Samwell


Online Marketing News From Around The Web:

Business Issues

Content Marketing

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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