Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
10 AdWords copywriting hacks Oct 3, 2017 by Digital Marketing Depot The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance.
Swimming up(bid)stream Oct 3, 2017 by James Green Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science will shape the future of ad buying.
Why your social media audience is critical for content marketing Oct 3, 2017 by Mark Traphagen How do you get your content shared and then reshared? Columnist Mark Traphagen discusses how to cultivate an audience that will help your content spread like wildfire.
ESL’s CMO focuses brand refresh on the esports company’s compelling founding story Oct 3, 2017 by Amy Gesenhues Get to Know: ESL CMO Rodrigo Samwell
Online Marketing News From Around The Web:
Business Issues
Amazon’s first streamed NFL game surpassed Twitter’s viewership last year, Mobile Marketer
Hard Questions: Russian Ads Delivered to Congress, Facebook Newsroom
The Big Tech Platforms Still Suck During Breaking News, BuzzFeed
Content Marketing
7 Types of Content That Work Regardless of Industry, Vertical Measures
How to Create Engaging Content: Nine Helpful Approaches, MarketingProfs
UGC: Where Does It Fit in Your Content Marketing Strategy?, Content Marketing Institute
E-Commerce
Email Marketing
How to Measure the Success of Your Holiday Marketing, Constant Contact
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Facebook Messenger Marketing: 7 Ideas You Can Try Today, The Buffer Blog
Nearly 70% of shoppers aware of BOPIS, mobile payments, Retail Dive
Survey: Enterprise Marketers Are Increasing Local Digital Mix, Street Fight
Social Media
6 Underrated Elements of Successful B2B Social Media Strategies, KoMarketing
70% of brands use Instagram influencers, Retail Dive
Instagram adds polling stickers to Stories, The Verge
Video
When Data Meets Creative: Why Audience Insights are Critical for Video Publishers, Tubular Insights
YouTube Remarketing: How to Retarget People on YouTube, Social Media Examiner
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