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Writer's pictureFahad H

Marketing Day: AdWords competitive analysis, micro-moments & Facebook ad targeting news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Competitive analysis: Making your auction insights work for you Sep 18, 2017 by Amy Bishop Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data.


  1. Are you ready to evolve beyond marketing automation in the next era of B2B marketing? Sep 18, 2017 by Scott Vaughan Columnist Scott Vaughan says marketing automation’s “teenage years” are resulting in some soul-searching for B2B marketers and the leading marketing automation providers.


  1. 2017 Email Marketing Industry Report: What’s driving today’s marketers? Sep 18, 2017 by Digital Marketing Depot As marketers, we navigate an ever-changing landscape of channels, trends and strategies to be successful — and email marketing is at the center of it all. Emma surveyed 200 marketers and interviewed over 25 industry leaders to learn what makes today’s marketers tick. What do they care about? What are they concerned about? What are […]


  1. Why the C-suite loves loyalty Sep 18, 2017 by Evan Magliocca Contributor Evan Magliocca discusses the benefits of loyalty and why increasingly leadership is pointing to it as a means to know customer health, show stability and keep investors happy.


  1. To mobile consumers, impatience is a virtue: How the on-demand economy is reshaping micro-moments Sep 18, 2017 by Brian Solis Today’s highly connected consumers expect instant gratification. Contributor Brian Solis explains how brands can gain a competitive advantage by optimizing mobile experiences to deliver real-time value to these customers.


  1. For Staples, it’s no longer just about office supplies Sep 18, 2017 by Barry Levine These days, even the place where you get printer ink and paper clips — or smartphones — wants more. It wants a relationship.


  1. Thunder boosts personalization and performance following Adacus acquisition Sep 18, 2017 by Barry Levine The creative production platform now offers what it says are unique capabilities in creative multitouch attribution, post-bid contextual personalization and cross-device identification.


  1. Gab.ai sues Google after removal from Play store for hate-speech violations Sep 16, 2017 by Greg Sterling Social network created as ‘safe space for the alt-right’ claims Google abused its market power.


  1. Facebook yanks education, employment, field of study and job title targeting after advertiser selects ‘Jew hater’ and ‘NaziParty’ Sep 15, 2017 by Tim Peterson A ProPublica report has revealed the perils of relying on an unchecked algorithm and self-reported user data.


  1. Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket Sep 15, 2017 by Purna Virji Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you.


Online Marketing News From Around The Web:

Business Issues

Content Marketing

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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