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Marketing Day: AdWords bids continue to rise, April Fools’ Day pranks & MarTech

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. First-page minimum bids continue to rise in wake of Google desktop SERP changes Apr 1, 2016 by Andy Taylor Columnist Andy Taylor discusses AdWords bidding trends following Google’s move to eliminate right-rail ads and show four top-of-page ads for some queries.

  2. April Fools’ Day 2016: Gmail mic drop prank goes sour, Bing’s dancing puffins & more Apr 1, 2016 by Amy Gesenhues Google wasted no time getting into the April Fools’ Day spirit, making a number of fake announcements before the day even started.

  3. From waste to win: watch how a simple change affects AdWords performance Apr 1, 2016 by Jacob Baadsgaard Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control.

  4. The ideal Facebook advertising structure: single objective Apr 1, 2016 by Brad O’Brien As Facebook campaigns get more complex, adopt an account structure that makes for easy management. Columnist Brad O’Brien shares his go-to method.

  5. Retooling mail optimization: how real-time actions put direct mail back into fashion Apr 1, 2016 by Lewis Gersh What if you could take the data from your digital marketing efforts and apply it to your direct mail campaigns? Columnist Lewis Gersh explains how real-time, intent-driven data can be used to enhance this tried-and-true marketing channel.

  6. Martech: What happens when you’ve been over-served? Apr 1, 2016 by Scott Vaughan Has your organization become bogged down by marketing technology? Are you dealing with overlapping solutions or tech that no longer works with your processes? If so, columnist Scott Vaughan has advice for getting back to basics.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 7 Insider Tips to Rock Your Social Media Presence, smallbiztrends.com

  2. Changes Atop Facebook’s Communications Department, www.adweek.com

  3. Facebook Ad Engagement: The Problem With “Too Much”, www.jonloomer.com

  4. Facebook Hacks and Tips to Grow Your Community, ignitevisibility.com

  5. Facebook Persona Buyer Targeting Part 2, www.aimclearblog.com

  6. How Social Media Helps You Optimize Account-Based Marketing, www.cmswire.com

  7. How Social Media Works When Your Fans Are Truly Passionate, www.convinceandconvert.com

  8. Instagram Lessons from Wedding Brands For Any Social Marketer, simplymeasured.com

  9. Reddit change sparks concerns about U.S. government spying, www.reuters.com

  10. Snapchat Discover publishers could get comScore numbers, digiday.com

  11. Snapchat was wonky or down for some but it’s back now, techcrunch.com

  12. Social Media Manager: Job Description & Interview Questions, www.bruceclay.com

  13. Stop Begging Your Instagram Followers to Turn on Notifications, www.adweek.com

  14. The 2016 FbStart Apps of the Year is Now Accepting Submissions, developers.facebook.com

  15. The Onion is coming to Snapchat Discover, digiday.com

  16. The World Cultural Festival on Facebook, media.fb.com

  17. These Are the Brands Slam Dunking March Madness on Social Media, www.adweek.com

  18. Top 5 Social Media Marketing Tips For Small Businesses, www.searchenginepeople.com

  19. Understanding the Ad Overlay, blog.business.instagram.com

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