Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales &#

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data Mar 30, 2018 by Ginny Marvin

The change signals a new phase for the social giant and its advertisers as regulation pressures mount.

1. Facebook’s removing third-party targeting data: What marketers need to know Mar 30, 2018 by Ginny Marvin

Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here’s what’s changing why and when.

1. How to turn video into sales: SMX West recap Mar 30, 2018 by Ginny Marvin

From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance.

1. IAS launches brand safe, fraud-free programmatic tech solution for in-app ads Mar 30, 2018 by Robin Kurzer

The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space.

1. BIMI launches to add trusted logos to emails Mar 30, 2018 by Barry Levine

The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust.

1. The rise of passive opt outs: Four ways to boost engagement Mar 30, 2018 by Kyle Henderick

Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests tactics to get them engaging with your brand again.

1. Apple iOS 11.3: Business Chat and privacy as a marketing tool Mar 29, 2018 by Greg Sterling

Amid a number of new features, these two could have the most impact.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. The MarTech Minute: CDP expands into Europe, Maritz spins off an agency and more Mar 30, 2018 by Robin Kurzer

The martech week in review: News and announcements in marketing technology this week that you might have missed.

1. Helpshift unveils AI designed for customer service Mar 30, 2018 by Barry Levine

Its new SensAI is designed for messaging-based customer service.

1. In eBay’s DOOH campaign, the weather plays a starring role Mar 30, 2018 by Barry Levine

This week, the giant online marketplace began a campaign on outdoor digital signs across the UK that displays weather-attuned messages.

1. #LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking) Mar 30, 2018 by Scott Vaughan

Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing.

1. IAS launches brand safe, fraud-free programmatic tech solution for in-app ads Mar 30, 2018 by Robin Kurzer

The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space.

Online Marketing News From Around The Web:

1. How retailers are growing their financial services capabilities, Digiday

2. Here are the internal Facebook posts of employees discussing today’s leaked memo, The Verge

3. As marketing data proliferates, consumers should have more control, TechCrunch

4. Apple is aggressively hiring Siri engineers after widespread criticisms, VentureBeat

5. Study shows social media echo chambers might actually be a good thing, The Next Web

6. As fallout from Facebook and Cambridge Analytica continues, marketers shrug, AdAge