Aug 2, 20174 min read

Marketing Day: Advanced page-level keyword research, Facebook news & top video creators

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Buyer’s Guide: Marketing Automation Matrix Aug 2, 2017 by Digital Marketing Depot The marketing automation marketplace is experiencing exponential growth and it’s not expected to slow anytime soon. Because the industry is nebulous in nature, vendor choices can vary drastically – with some systems focused exclusively on sales funnel automation and others focused heavily on search engine optimization.
How to do advanced page-level keyword research Aug 2, 2017 by Andrew Dennis Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis.
3 ways to use search query data from Google Search Console Aug 2, 2017 by Dianna Huff New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report.
The impact of GDPR on marketing technology and cybersecurity Aug 2, 2017 by Travis Wright How should you prepare for the European privacy regulation going into effect next year? Contributor Travis Wright explains the GDPR’s provisions and outlines one approach to compliance.
Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest Aug 2, 2017 by Malcolm Cox Being late to the martech space has its advantages. Besides learning from the industry’s experience in ad tech, says contributor Malcolm Cox, you can also draw upon these six old adages.
Markforged’s top marketer on making the leap from martech leader to CMO Aug 2, 2017 by Amy Gesenhues Cynthia Gumbert will be a panelist for the MarTech Boston session “Making the Leap from Chief Martech to Chief of Marketing.”
4 deceptive Google Analytics metrics that fool retail marketers Aug 2, 2017 by Stephen Murphy Contributor Stephen Murphy lays out four commonly misunderstood metrics to help you better understand your data before you head into the busy holiday season.
Even Financial launches tool to semi-automate financial compliance for online ads Aug 2, 2017 by Barry Levine The Programmatic Compliance Tool — which Even says is the only one to track compliance after the click — sends suspected violations to human supervisors.
Facebook’s newly purchased Ozlo may have jobs beyond Messenger Aug 2, 2017 by Barry Levine In addition to assisting/replacing the M project, Ozlo could help weed out fake news and colonize a variety of devices.
Facebook will rank links to slow-loading pages lower in people’s news feeds Aug 2, 2017 by Tim Peterson Facebook’s algorithm will estimate how long it takes a page to load from its mobile app and use that information when ranking people’s feeds.
LADbible outperforms UNILAD as most watched video creator with 2.8B video views Aug 2, 2017 by Amy Gesenhues After holding the lead in April and May, UNILAD dropped to the No. 2 spot behind LADbible in June.
[Survey] Marketing organizations in the age of martech Aug 2, 2017 by Michelle Robbins Scott Brinker is conducting a survey to assess organizational transformation in the wake of digital transformation.
Video: Amazon Spark is already overrun with #sponsored posts Aug 2, 2017 by Tim Peterson During a recent scroll through Amazon Spark’s feed, 20 posts out of 55 were labeled #sponsored.
Apple beats Wall Street expectations, offers strong guidance ahead of new iPhone Aug 1, 2017 by Greg Sterling Revenues were $45.4 billion; 41 million iPhones sold, iPad sales up 15 percent.