Apr 26, 20174 min read

Marketing Day: AdSense policies, Twitter revenues & Amazon prime numbers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

TapClicks buys Raven Tools Apr 26, 2017 by Barry Levine

The combined firms say they are now the only reporting platform for multiple marketing tools that covers all company sizes.

The connected audience: Content and creative needs for each stage of the customer journey Apr 26, 2017 by Thomas Stern

In the second part of his series on the connected marketing approach, contributor Thomas Stern explains how the connected audience is built on keyword insights, segmentation and a focus on the customer’s needs.

Content and links: It really does take a village Apr 26, 2017 by Julie Joyce

Columnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign.

Facebook Spaces & the risky virtualization of retail Apr 26, 2017 by Blaise Lucey

As Facebook pushes into VR with Spaces, columnist and Bitly senior content strategist Blaise Lucey takes a look at how will virtual reality will affect e-commerce and the retail experience.

Evaluating PPC talent, part 1: Where to begin Apr 26, 2017 by Brett Middleton

How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent.

IAB: Mobile is now more than half of all digital ad revenues Apr 26, 2017 by Ginny Marvin

Mobile revenue jumped 77 percent year over year in 2016 to account for 51 percent of all US digital revenues.

Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content Apr 26, 2017 by Danny Sullivan

Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.

Local search update: ‘Best’ filter invading the local pack Apr 26, 2017 by Conrad Saam

We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’

Fohr Card launches a service to identify bots that follow Instagram influencers Apr 26, 2017 by Barry Levine

On average, the influencer platform found that 7.8 percent of those followers are fake — and it is lowering brands’ fees accordingly.

What marketers should know about Twitter’s Q1 2017 earnings Apr 26, 2017 by Tim Peterson

Twitter’s audience is growing at a faster clip, but its ad revenue is shrinking at a faster clip, and now its total revenue is shrinking, too.

6 roles you need on your marketing team + 2 you probably haven’t considered Apr 26, 2017 by Garrett Mehrguth

Columnist Garrett Mehrguth takes a look at the players who should make up every digital marketing team, as well as two roles that may be missing from your current organizational structure.

With 80M members, Amazon Prime will generate $104B in topline revenue Apr 26, 2017 by Greg Sterling

Report estimates that Prime members spend an average of $1,300 per year vs. $700 for non-members.

Twitter’s total revenue shrinks for the first time as ad revenue decline steepens Apr 26, 2017 by Tim Peterson

Revenue, audience size, ad engagements versus prices: the numbers to know from Twitter’s latest earnings report.

Google expands AdSense hate speech policy, launches page-level ad removal capabilities Apr 26, 2017 by Ginny Marvin

Among other changes, new policy specifically states that ‘dangerous or derogatory content’ cannot be monetized via AdSense.

Take a deep dive on search and social. Attend a workshop at SMX Advanced. Apr 25, 2017 by Marketing Land

SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12, at the Bell Harbor Convention Center in Seattle. You’ll pick one workshop for a full day of actionable tactics you can use to improve your campaigns right […]

Compare 13 leading SEO software platform vendors Apr 25, 2017 by Digital Marketing Depot

With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. If you are to looking to […]