May 23, 20144 min read

Marketing Day: AdSense Class-Action Lawsuit, Twitter Encouraging Video & Google’s Panda F

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

AdSense Class-Action Lawsuit Offers Up No New Evidence From That Self-Proclaimed Ex-Googler A class-action lawsuit filed against Google this week claims the company has bilked publishers out of millions owed to them through its AdSense program. AdSense publishers that had their accounts shut off and final payments withheld due to perceived invalid activity have been threatening to bring this type of suit against Google for years, but […]
Twitter Is Testing A Way To Encourage More Video Sharing Twitter appears to be testing a feature to encourage more video sharing on its network. The test — first reported by Peter Kafka in re/code and apparently limited to the Twitter iOS app — prompts users to post a trailer clip from Seth McFarland’s upcoming “A Million Ways to Die in the West” movie when […]
Study: Google Rated Top Company By Employees For Compensation & Benefits Google has made it to the top of yet another list, this time recognized as the No. 1 company for employee compensation and benefit packages. Career community site Glassdoor.com ranked the Top 25 Companies for Compensation & Benefits based on surveys and feedback from US employees during the past year. “Based entirely on U.S. employee […]
Industry “Do Not Track” Efforts Bogged Down As Privacy Regulators Move In Citing a lack of coherent or uniform standards, Yahoo announced earlier this month that it was walking away from “Do Not Track” (DNT), at least for the time being. That action seemed to directly contradict earlier claims that industry mega-group Digital Advertising Alliance (DAA) would unveil a DNT solution with industrywide support. The DAA still maintains […]
Airport’s Addictive Instagram Game Nails Engagement & Branding Objectives The Dutch are kicking butt marketing-wise these days. We have Pim De Koel explaining to Americans how cool Holland is in a series of hilarious videos. Now we have Amsterdam’s Schipol airport using Instagram to tout the airline’s destinations. They’ve created an addictive game called Destination Unknown which tests players’ knowledge of global destinations. The […]
Marketers, Face Reality: There Is No “Easy” Button This column is an extension of the conversation I started a couple of months ago when I wrote about the difference between grabbing attention and getting people to care. Over the years, I’ve realized that sensationalism is the norm for the marketing industry — whether it’s a conference session, a blog post, an e-book, or a […]
How Google’s Panda Filter May Have Hurt Ask, eBay & Google-Backed RetailMeNot On Tuesday, Google released a rewrite to their Panda filter algorithm and both large and small sites took notice. Some sites gained in traffic and some sites dove in traffic, we have the Winners & Losers chart for Panda 4.0 already published. But as of this morning, Searchmetrics has updated their weekly US charts, showing […]
Facebook Executive Rages Against Click-Bait Journalism, Journalists Say It’s Facebook’s Fault Mike Hudack, Facebook’s director of product, posted a self-described rant today about the quality of journalism, bemoaning the age of the “28 young couples you know” listicle. Then quality journalists fought back, many placing the blame on Facebook for the diminishing marketplace for serious news. The debate has been playing out all day on Hudack’s […]