Jul 5, 20164 min read

Marketing Day: AdSense accounts, Amazon Echo & Snapchat traffic

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Amazon finally enables product orders through Echo Jul 5, 2016 by Matt McGee Amazon Prime members can now shop with their voice to purchase almost any Prime-eligible product using Echo.
Machine learning for large-scale SEM accounts Jul 5, 2016 by David Fothergill Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns.
[WATCH] Marketing Land Live #19: Facebook News Feed changes, Amazon sets Prime Day & more Jul 5, 2016 by Matt McGee Does Facebook’s latest News Feed change mean the end of visibility for brand Pages? That topic and more are discussed in our latest weekly marketing show.
How to maintain content marketing focus in long-running SEO programs Jul 5, 2016 by Derek Edmond Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign.
Google AdSense has closed many inactive accounts on July 4th Jul 5, 2016 by Barry Schwartz Google canceled many AdSense accounts yesterday because they were inactive for a while. You must reapply if you want to continue to use AdSense, Google said.
Royals, relevance and reach: Why both TV and the British monarchy will not only continue to survive, but thrive Jul 5, 2016 by Merrily McGugan TV is far from dead. But columnist Merrily McGugan explains how, thanks to the internet and streaming video, it’s continuing to evolve, which means marketers need to adapt.
Brands, creators wrestle with sound’s role in social videos Jul 5, 2016 by Tim Peterson With Facebook advocating for audio-optional videos and Snapchat proving mobile viewers aren’t audio-averse, brands and creators revisit the role of sound.
The path to programmatic peace Jul 5, 2016 by Melody Gambino On the heels of studies that highlight a lack of transparency in digital advertising, columnist Melody Gambino points to the way forward and how we can rebuild trust in the programmatic world.
Scaling content marketing to a global level Jul 5, 2016 by Rebecca Lieb How do you create a global content marketing strategy? It’s a daunting task. But columnist Rebecca Lieb offers some tips to help you meet the needs of each region, country and locality.
Nextiva CMO says passion, creativity & desire to learn are essential for success Jul 5, 2016 by Amy Gesenhues Get to Know: Nextiva CMO Yaniv Masjedi
Snapchat usage soars, attracting parents and weirding out teens Jul 5, 2016 by Tamar Weinberg Per comScore, Snapchat growth is increasing across the older demographic.
Create exceptional experiences and connect with other MarTech executives this November in London Jul 5, 2016 by Marketing Land There’s little doubt that we stand at the dawn of marketing’s Golden Age, a time when digital customer experiences and services routinely surprise and delight. Those mastering software-powered marketing are in the vanguard of this new age. Meet them at MarTech: The Marketing Technology Conference. You’ll hear firsthand how marketing technologists, creative technologists, growth hackers, […]
Help! I just launched a new website and my search rankings tanked! Jul 4, 2016 by Will Scott Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch.
How Twitter bios can help you find your audience Jul 4, 2016 by Chris Kerns Columnist Chris Kerns takes a deep dive into the profile descriptions for millions of Twitter users to bring you insight into why you need to look beyond just tweets to target your audience.