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Marketing Day: Account-Based Marketing, Content Marketing For Local Businesses & Mobile Ads Rep

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Pushing Place Tips, Facebook Offers Free Bluetooth Beacons To U.S. SMBs Facebook is expanding its location-based program to reach walk-in consumers with marketing messages.

  2. Home Improvement Store Creates Camera-Equipped Birdhouses That Tweet It’s spring — a time for birdsong and DIY building projects. One retailer has combined these two trending topics for a Twitter campaign.

  3. Account-Based Marketing: New Buzzword Or New Reality? Is ABM all hype or the next big thing? Columnist Rachel Balik takes a look at the elements you need to start building an account-based marketing strategy.

  4. How Busy Local Businesses Can Leverage Data & Technology For Content Marketing Think you’re too busy or non-techie to adopt online marketing as a local small business? Contributor Chris Marentis suggests you build on a foundation of content marketing and use the technologies now at your fingertips.

  5. 5 Keys To Improving Your A/B Tests If you want valuable customer insights, you need to test — and test some more. Columnist Jordan Elkind offers five approaches for more effective marketing experiments.

  6. Report: Mobile Ads Drove 80 Percent Increase In Store Visits Within 24 Hours Between smartphones and tablets, mobile devices now play a larger role in product and brand discovery than laptops.

  7. 13 Mobile Marketing Stats You Need To Know Want to know the key mobile statistics that will help you become a better marketer? Columnist Aaron Strout digs into the numbers that matter.

  8. Snapchat Displaces Google+ App From ComScore Top 15 Chart On Friday comScore released its latest monthly smartphone data for the US. Over the past quarter the iPhone is the only major device that appears to have gained marketshare.

  9. Survey: Few National Retailers Take Apple Pay Or Intend To This Year Most retailers are notoriously conservative, even lethargic when it comes to adopting new technologies.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 15 New Social Media Templates to Save You Even More Time, blog.bufferapp.com

  2. 3 Ways to Increase Sales Using Social Media, www.martechadvisor.com

  3. 33% who use social for customer service get no response, www.mobilecommercedaily.com

  4. Building security into buyable Pins, engineering.pinterest.com

  5. Facebook Extends Availability of Place Tips, www.adweek.com

  6. Get to Know Your Twitter Community with Twitter Audience Insights, blogs.constantcontact.com

  7. How Marketing Can Help Provide the Social Support Your Customers Need to Buy Your Products, www.silverpop.com

  8. How To Maximize Your Social Media Communications, heidicohen.com

  9. How to Use Google+ Collections for Business, www.socialmediaexaminer.com

  10. How TV Is Using Social to Drive Clicks and Viewers, www.convinceandconvert.com

  11. Looking to get more likes on Facebook?, www.razorsocial.com

  12. Pinterest Loses Partnership Chief Joanne Bradford, blogs.wsj.com

  13. Snapchat Uptake Varies Among Europe’s Teens, www.emarketer.com

  14. The Top 10 CPGs on Social, www.socialbakers.com

  15. The Worst Things You Can Call Yourself On LinkedIn, www.inc.com

  16. Why the “Buy It” pins aren’t a game-changer…yet, 3qdigital.com

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