Mar 5, 20182 min read

Marketing Day: A Solix survey on GDPR readiness, customer data tool for SMBs & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Last chance: SMX West kicks off next week. Be there! Mar 5, 2018 by Marketing Land SMX West is coming to sunny San Jose in just a few days, and we really hope to see you there! Join your SEO and SEM colleagues March 13-15 for in-depth learning and exceptional networking. You’ll leave stocked with fresh inspiration and the actionable tactics you need to get the job done.
Solix survey supplies more evidence of GDPR unreadiness Mar 5, 2018 by Barry Levine Two-thirds of responding IT pros didn’t even know if personal data could be purged entirely from their systems.
Bedrock Data unveils software to help SMBs unify customer data Mar 5, 2018 by Barry Levine The new Fusion software is designed to automatically resolve data from multiple sources, creating blended customer data that is ready for analytics.
The rise of voice technologies means new opportunities for podcasting Mar 5, 2018 by Robin Kurzer Audio tech companies Podible and VoxSnap have both recently launched innovative offerings podcast listeners and content creators.
Facebook CFO David Wehner says it will be GDPR compliant, active user numbers may be affected Mar 5, 2018 by Robin Kurzer Wehner told an investor meeting Wednesday that the social media giant is ready for the EU regulation.
Report: 5G will drive $12 billion in new mobile commerce revenue by 2021 Mar 5, 2018 by Greg Sterling Adobe report: Smartphone traffic is growing but visits are shorter.

LiveRamp’s IdentityLink expands to a new frontier: Television Mar 5, 2018 by Barry Levine Through its service for matching people’s data sets, LiveRamp wants to help advertisers conquer television’s many platform variations.
How well do you know your customer? Mar 5, 2018 by Evan Magliocca You may think you know your customer, but what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands’ insights fall short.