Oct 23, 20146 min read

Marketing Day: A New Mobile Ad Report, Polyvore Expands Its Promoted Ads Program & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

SMX Social Keynote Takes Center Ice With Digital Media Director For @LAKings A few months ago, Marketing Land’s social media reporter Martin Beck profiled Pat Donahue’s (pictured above with the Stanley Cup) social media savvy as the NHL hockey team in Social Media Lessons From The Stanley Cup Champion Of Twitter. Noted for often hard-hitting jabs at competing teams and quick responses to real-time moments happening around the […]
Laphroaig Scotch Extends #OpinonsWelcome Campaign With Halloween-Themed Video And Signature Drink Just in time for Halloween, Laphroaig Scotch is out with a timely extension to its #OpinionsWelcome campaign, which asks people to give their honest opinion about the whisky. The latest video in the series asks Halloween party-goers their Trick or Treat-like opinion of Laphroaig. The video is unscripted — and refreshingly, not 100% positive of the product, […]
Mobile Ads Report: Android Women Click More, iOS Women Spend More Women (moms in particular) are probably the most important target audience online. Various data sources argue that adult women with families control more than 80 percent of household spending. Women generally also tend to be more receptive to advertising and more likely to respond than men. That appears to hold true in mobile as well. […]
Socialbakers Aims To Simplify Analytics With Social Health Index How healthy are your business’ social media efforts? It’s a simple question with few simple answers, often leading down a rabbit hole of analytics data. Socialbakers believes it can help businesses out of that hole. Today the social media analytics and optimization company announced the release of the Social Health Index, developed in partnership with […]
SMX West 2015 Registration Open – Best Rates Available Now, Save $300 Search Marketing Expo – SMX West returns to Silicon Valley for its eighth year in March 2015! Featuring three days jam-packed with cutting-edge tactics, the program will include sessions on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local search and more. The SMX West conference program will run March 3-5; the […]
The Shifting Landscape Of Mobile If you’ve been keeping your eyes open, the shift to a mobile-first world should come as no surprise. Even beyond the data itself, all you need to do is take a walk outside, step into a Starbucks line, or take a trip on a bus to see how many eyes are glued intently to mobile […]
Yandex 2014 3Q Earnings Report: Revenue Up 28% Over Last Year’s 3rd Quarter Results Russian search engine Yandex released its 2014 third quarter earnings report yesterday, announcing a 28 percent increase in year-over-year revenue for the quarter, generating more than $313 million (RUR 13.1 billion). “Q3 was another strong quarter notable for an acceleration in growth of our owned and operated properties and excellent cost control,” said Yandex CEO […]
Polyvore Expands Promoted Products Ad Program To Canada, UK, Australia With more than half of its traffic coming from international visitors, social commerce site Polyvore is expanding its Promoted Products ad program beyond the US to Australia, Canada and the UK. In the vein of other social platforms such as Pinterest, Polyvore’s ads are native in format, adopting the look and feel of the editorial […]
SMX Social Media Session Preview: TV & How The Second Screen Is Connecting Fans & Brands Even though we’re just a few short weeks into the 2014 fall television season, Hollywood is closely tracking the success (and failures) of fresh sitcoms and dramas, plus keeping on an eye on returning fan favorites like The Walking Dead, American Horror Scandal and Scandal. Reality TV and competition series like DWTS, The Voice and the WWE are continuing to drive […]
Facebook’s PMD Program Lands A New Name & Revamped Structure Attention all Facebook PMDs (Preferred Marketing Developers): Come 2015, you’ll all be getting a new identity. Facebook’s PMD program will be rebranded as “Facebook Marketing Partners” along with a restructured categorization program. With the new program, partners will be organized by the following areas of expertise: Ad Technology Media Buying Facebook Exchange (FBX) Community Management […]
Yelp Has Strong Q3, 45 Percent Of Reviews Now From Mobile This afternoon Yelp announced revenue of $102.5 million for third quarter, which represented 67 percent growth vs. last year. Revenues and earnings per share both beat Wall Street estimates. However the stock is down after hours because Q4 guidance wasn’t as strong as investors had hoped. The company said it expected between $107 million and $108 million […]
Travel Site Partners With Prolific Instagramers To Crowdsource Travel Guides Splendia chose to highlight the work of talented photographers in various cities, compiling them into “city guides.”