Aug 30, 20173 min read

Marketing Day: A martech wish list, GroupM viewability standards & Google Home

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How AI and image recognition are transforming social media marketing Aug 30, 2017 by Rob Begg Contributor Rob Begg discusses the explosion of visual content and how artificial intelligence and image recognition are making it easier for marketers to identify visuals in social media for better metrics and customer service.
A martech wish list: Where marketing clouds need to go Aug 30, 2017 by Jose Cebrian Columnist Jose Cebrian takes a look at the platforms that are currently available for large-scale marketing, particularly for email, and highlights what they’re missing and what would make them shine.
Report: Data-Driven Marketing — Push Forward or Fall Behind Aug 30, 2017 by Digital Marketing Depot It’s no secret that data-driven marketing is top of mind for brand and agency executives. But what is surprising — shocking, in fact — is how vital first- and third-party information is for creative and execution strategies today.
GroupM sheds light on its updated viewability standards for display & video ads Aug 30, 2017 by Ginny Marvin The updates come, in part, in response to speedy scrolling habits on mobile, but they also highlight tensions arising on the video front.
Google Home partnership with Condé Nast’s Vogue offers new model for publishers Aug 30, 2017 by Greg Sterling It points the way toward a new form of “interactive audio” with provocative branding, content and commerce possibilities.
Adobe adds email features in Campaign, releases survey vouching for the channel’s robust health Aug 30, 2017 by Barry Levine Take that, short-form messaging!
When marketing to people you think you know, don’t be blinded by your own POV Aug 30, 2017 by Josh Aberant No matter how smart a team may be, columnist Josh Aberant cautions us to never make assumptions about what our customers really want.
How to rebuild a martech stack: Entuity marketing VP on lessons learned during yearlong audit Aug 30, 2017 by Amy Gesenhues Laurie Klausner will be a panelist for the MarTech Boston session, “Insights from Inside the Marketing Stacks of Red Wing Shoe Co., iCrossing and Entuity.”
What YouTube’s upcoming swipe-next gesture may mean for advertisers Aug 30, 2017 by Tim Peterson If YouTube inserts ads between videos instead of attaching them to individual videos, would that appease advertisers concerned with how they are associated?
Take our AMP (Accelerated Mobile Pages) survey Aug 30, 2017 by Ginny Marvin Take our survey and tell us about how you and your clients are thinking about AMP for campaigns.