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Marketing Day: A holiday shopping survey, the SMX West agenda & Taplytics’ latest feature

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. 91% of shoppers surveyed by Deloitte plan to shop online this holiday weekend Nov 21, 2017 by Amy Gesenhues Of the 1,200 survey respondents, 75% said they plan to shop online or in-store between Thanksgiving day and Cyber Monday.

  2. The SMX West agenda is now live! See the SEO, SEM & Retail sessions in store for 2018 Nov 21, 2017 by Marketing Land Hungry for the latest in search marketing? Feed your obsession with SEO and SEM with actionable, proven tactics served up at Search Engine Land’s SMX West March 13-15, 2018, in San Jose, California. Our three-day action-packed agenda is brimming with 50+ sessions led by SEO, paid advertising and retail experts.

  3. It’s time to slay the internet’s ‘Cookie Monster’ Nov 21, 2017 by Malcolm Cox Columnist Malcolm Cox believes the EU’s impending GDPR rules represent an opportunity for marketers to refocus on the quality of content and restore consumer trust.

  4. Taplytics now supports OTT TV app testing Nov 21, 2017 by Barry Levine This maker of mobile app testing software expands to internet-based TV platforms.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Sensory’s new Fujitsu partnership means your face could become a lot more valuable to enterprises Nov 21, 2017 by Barry Levine Mizuho, the 15th largest bank in the world, will become the latest user of Sensory’s facial authentication.

  2. Intellimize introduces a new way to test websites Nov 21, 2017 by Robin Kurzer The tool uses machine learning to give marketers an alternative to A/B testing.

  3. Amobee launches an Inventory Accountability Program Nov 21, 2017 by Barry Levine It adds a new refund guarantee, an anti-bot diagnostic tool and commitments from exchange partners to the ad tech unit’s existing anti-fraud efforts.

  4. Data fidelity matters, online and offline Nov 21, 2017 by Jose Cebrian If you want to be a better marketer, you need to start with clean data. Columnist Jose Cebrian discusses why clean data is essential for helping you target the right people effectively across channels.

  5. Listen up: The state of podcasting in marketing Nov 21, 2017 by Robin Kurzer Some marketers are comparing it to the Golden Age of radio.

Online Marketing News From Around The Web:

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